Reimagining the Future of Healthcare Associations: The Evolving Value of Membership
Total Credits: 1
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- Categories:
- Futures Research | Membership & Engagement
- Faculty:
- Nikki Golden, CAE | Krista Barnes
- Duration:
- 1 hour
Tags: Healthcare Webinars 2025
Description
Healthcare associations are experiencing rapid change as member expectations evolve across generations and organizational models. Traditional benefits are being reevaluated in an environment where information and community are available beyond association walls. This conversation with Krista Barnes, vice president of member engagement at the American Society of Clinical Oncology (ASCO) explores how associations can re-imagine membership to deliver compelling value, engagement, and relevance in a shifting landscape.
This session examines the factors driving membership transformation — from changing practice models and privatization trends to technology-enabled personalization.
Learning Objectives
1. Identify emerging membership models that balance individual and organizational needs while increasing perceived value.
2. Apply strategies for building internal stakeholder buy-in to both the problems impacting membership and the solutions
3. Identify how to leverage technology, both internally at your association and externally in how your members consider its usage.
Handouts
| Reimagining the Future of Healthcare Associations (1012.6 KB) | Available after Registration | ||
Faculty
Nikki Golden, CAE Related Seminars and Products
Managing Director
Association Laboratory
Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.
Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.
Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.
Krista Barnes Related Seminars and Products
Vice President, Member Services
ASCO
Krista Barnes is a membership and marketing professional with more than 20 years’ experience in nonprofit organizations. Currently, Krista is the Vice President of Member Services with the American Society of Clinical Oncology (ASCO) and is responsible for leading ASCO’s strategic membership growth and development. Through her leadership and direction, ASCO’s membership continues to grow and provides high quality benefits, service and overall membership value to meet the growing and diverse needs of professionals in the clinical oncology field.
Prior to joining ASCO, Krista held the position of Assistant Executive Director for Membership, Marketing, and Communication Services at the Council for Exceptional Children. Previously, she has also served in executive membership and marketing positions for the National Recreation and Park Association and the National Council of Teachers of Mathematics. Krista is a graduate of Franklin and Marshall College and earned her Masters of Business Administration from Marymount University. In addition, she earned the Certified Association Executive (CAE) designation from the American Society of Association Executives.