Table Talk: Engaging the Unengaged at Your Events

In this strategic half-day session, event and conference planners will explore innovative ways to engage even the most disengaged attendees. Through real-world scenarios, you’ll identify missing audience segments, assess your current engagement strategies, and discover new opportunities for connection. By reviewing program offerings and technologies, you’ll develop a personalized engagement plan to take your events to the next level. Imagine a budget-free world and create a vision for transformative attendee experiences. Leave with actionable steps to ensure lasting engagement and success.

Learning Objectives:

• Strategically analyze audience demographics to identify and target disengaged or missing segments.
• Develop strategic methods to enhance current event offerings and increase audience engagement.
• Utilize strategic frameworks to integrate modern technologies that facilitate deeper attendee interaction and participation.
• Formulate a strategic action plan that aligns engagement strategies with organizational goals and measurable outcomes.
• Create a visionary strategy for event engagement in an ideal, budget-free scenario to inspire innovative solutions.

Learning Methods:

• Presentations: Short, focused presentations will introduce strategic frameworks and real-world examples.
• Table Discussions: Group discussions will allow participants to explore challenges and solutions collaboratively.
• Table Exercises: Practical, hands-on exercises will help attendees create actionable strategies they can apply to their events.
• Group Sharing: Tables will present their insights, promoting peer learning and shared knowledge.

The “Table Talk” format encourages group collaboration, peer learning and strategic thinking.

Do you want to learn how to engage early-career professionals in your association? Come to our morning session, "Table Talk: Connecting with Early-Career Professionals" and receive a $30 discount.