Total Credits: 3
Tags: Live Events 2025
Engagement, like irony, is something we know when we see it. But how we define it drives the strategies we use, especially when it comes to gaining the attention of those new to their career. Join Association Laboratory Feb. 13, from 9 a.m. to 1:00 p.m. as we define engagement, examine the competition you have to reaching those early to their career, and identifying what information you have – or don’t have – on this audience and walk away with three tangible next steps to work on when you leave the event.
Learning Objectives:
Learning Methods:
The “Table Talk” format encourages group collaboration, peer learning and strategic thinking.
Do you also touch events at your association? Stay for our afternoon session, "Table Talk: Engaging the Unengaged at Your Events" and receive a $30 discount.
Felicia D. Kenan, JM, MPA, CAE, CMP is an accomplished executive director and association management professional with experience spanning various leadership roles across multiple industries. She has experience in strategic planning, stakeholder engagement, education, and operations. Her educational foundation is robust, with a Juris Master (JM) in Health Care Law, Policy, and Regulation from Emory School of Law, a Master of Public Administration (MPA) from South University, a Bachelor of Arts in English from North Carolina State University, and several other noteworthy certifications.
A dedicated member of the NCState Black Alumni Society and the American Society of Association Executives, Felicia’s commitment to excellence and continuous learning is evident in her ongoing pursuits and affiliations.
Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.
Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.
Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.