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Live Event

Reimagining the Future of the Healthcare Association

Total Credits: 7

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Education & Professional Development |  Futures Research |  Strategic Leadership & Governance
Dean A West, FASAE |  Nikki Golden, CAE |  Felicia Kenan, JM, MPA, CAE, CMP |  Mike Abrams |  Paul Pomerantz
1 day
Corporate/Association Events at OLC Education & Conference Center - Rosemont, Illinois



In early 2023, a multidisciplinary group of healthcare CEOs and senior strategy staff contributed to research identifying critical changes in the healthcare environment and changing strategic assumptions that profoundly impacted healthcare association members and their needs. 

Consider the following.

  •  Disruption of historical behaviors and business models.

COVID-19 impacted healthcare in ways that will be experienced for decades. There will be noticeable tangible changes, such as modified hospital check-in protocols or expansions in remote medicine. There will also be less apparent changes, for example, potential building code changes impacting ventilation capacity or wastewater testing to identify and localize distinct health issues. But in many cases, the pandemic accelerated many disruptions that were already in progress. To be relevant, healthcare associations must identify, monitor, and adapt to the impact of these disruptions on their members and business models.

  • Disruption in the culture of care.

The healthcare sector is populated by people from different generations who have undergone additional training and organizational experiences. These individuals, with their different perspectives, are dealing with the following. While trust in clinicians remains high, public confidence in healthcare institutions is eroded. In addition, clinicians increasingly view careers in healthcare as vocational instead of a personal calling. These perspectives influence leadership priorities and resource allocation within healthcare institutions and professions. Increasingly, these conversations will occur in a transparent, asynchronous, and dynamic communication environment characterized by a high volume of information and misinformation.

  • Disruption in the organization of care.

The healthcare workforce is becoming more centralized and may face increasing interdisciplinary competition from value-based practice models. Combined with the focus on healthcare outcomes and access to emerging educational and training modalities, these forces may substantially disrupt the training and educational needs and pathways for clinicians and other healthcare professionals.

• Disruption in the provision of care.

Complex vertically and horizontally integrated organizations will increasingly manage healthcare. These organizations must navigate a broad spectrum of stakeholder concerns, from investors and payors to employees and patients. The incentives and disincentives facing these institutions may result in the misallocation of resources and more fragmented and bureaucratic care not optimized for patients or clinicians. 

Program Description

The 2nd Annual Reimagining the Future of the Healthcare Association provides a data-driven, collaborative, and multi-disciplinary environment for healthcare association CEOs, their senior management teams, and critical healthcare volunteer leaders to discuss how healthcare associations must adapt to succeed.

Emerging Strategic Roles: What are current and emerging roles for healthcare associations as platforms for member and Mission success that produce real impact?

Modern healthcare associations are no longer limited to traditional research, education,  or advocacy roles. Innovative healthcare association leaders are now exploring new roles. Roles that expose members to emerging technologies or treatments. Roles that aggregate the power of members to influence a broader range of critical stakeholders directly. Roles that create a more compelling story for members to hear, tell, and engage with.

This component of the program will introduce you to current and emerging roles and allow you to discuss the advantages, disadvantages, and opportunities of these roles for your association.

Strategic Portfolio Development: How do current and new strategic roles translate into a compelling healthcare association’s product/service portfolio?

Evolving strategic roles will require product/service innovation. These new products or services must be integrated into a strategic whole to succeed in the face of competition. Where does the rubber meet the road, from membership and publications to advocacy or global outreach?

This component explores the evolving association product/service portfolio. Participants will assess and discuss additions to and deletions from the traditional strategic portfolio. Discussions will focus on crafting a compelling framework to encourage professional engagement, support sustainable operations, and maximize Mission-based impact.

Strategic Governance Change: How do association leaders successfully lead strategic governance change that helps volunteer leaders understand and support business model innovation?

New roles and modern strategic portfolios will require association leaders to create and sustain strategic change successfully. Critical will be diagnosing the association's current state, creating a compelling message for change, and leading volunteer leaders and staff through a challenging transition.

This component of the program, based on the Association Laboratory white paper, Leading Strategic Change in Associations, will give participants peer-based guidance on how to apply the lessons from Reimagining the Future of the Healthcare Association to their association.

Learning Outcomes:

  1. Emerging Strategic Roles: What are current and emerging roles for healthcare associations as platforms for member and Mission success that produce real impact? 

  2. Strategic Portfolio Development: How do current and new strategic roles translate into a compelling healthcare association’s product/service portfolio? 

  3. Strategic Governance Change: How do association leaders successfully lead strategic governance change that helps volunteer leaders understand and support business model innovation?

Instructional Design:

  • Pre-event: Research-based Dialog: Participants will provide their thoughts on essential questions before the event, and this research will set the stage for onsite discussions, allowing participants to have a productive, in-depth, and data-driven conversation with peers.

  • During the Event: Collaborative Peer Exchange: Participants will collaborate onsite with small and large group discussions to prioritize the issues, assess the implications, and create potential solutions for future consideration at your association. Speakers from Association Laboratory will facilitate the conversation. See agenda.

  • After the Event: Continued Conversation: Participants will receive a custom Whitepaper capturing the event's conclusions and a discussion guide and presentation materials to help continue discussions at each association. 
  • Looking Forward Dashboard: Participants will receive complimentary access to Association Laboratory’s sector research via the Looking Forward Dashboard.


Association Laboratory is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit 

As a CAE Registered Provider educational program related to the CAE exam content outline, this program may be applied for 4.75 credits toward your CAE application or renewal professional development requirements. 



Dean A West, FASAE's Profile

Dean A West, FASAE Related Seminars and Products


Association Laboratory

Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.

Nikki Golden, CAE's Profile

Nikki Golden, CAE Related Seminars and Products

Association Laboratory

Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.

Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.

Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.

Felicia Kenan, JM, MPA, CAE, CMP's Profile

Felicia Kenan, JM, MPA, CAE, CMP Related Seminars and Products


Association Laboratory

Felicia D. Kenan, JM, MPA, CAE, CMP is an accomplished executive director and association management professional with experience spanning various leadership roles across multiple industries. She has experience in strategic planning, stakeholder engagement, education, and operations. Her educational foundation is robust, with a Juris Master (JM) in Health Care Law, Policy, and Regulation from Emory School of Law, a Master of Public Administration (MPA) from South University, a Bachelor of Arts in English from North Carolina State University, and several other noteworthy certifications.

A dedicated member of the NCState Black Alumni Society and the American Society of Association Executives, Felicia’s commitment to excellence and continuous learning is evident in her ongoing pursuits and affiliations.

Mike Abrams's Profile

Mike Abrams Related Seminars and Products

President and CEO

Ohio Hospital Association

Mike Abrams, an experienced association executive with health care policy and government affairs expertise, joined OHA in 2012 as president and CEO. He leads a team of more than 45 associates, supports a 20-member Board of Trustees, serves on a variety of health care and hospital taskforces and committees and works with the 2,300 members of seven OHA-affiliated societies to guide the association toward its mission of collaborating with member hospitals and health systems to ensure a healthy Ohio.


Upon arriving at OHA, Abrams directed the strategic planning effort that generated a three-year guide to implement OHA’s value proposition: As the united voice of Ohio’s hospital community, OHA leverages data and expertise to be the leader in influencing health policy, driving quality improvement initiatives and advocating for economic sustainability to serve a diverse membership.


Mike serves on the American Hospital Association Board of Trustees and serves on the AHA Board’s Task Force on Workforce, the AHA Institute for Diversity and Health Equity Leadership Council and the board of the Health Forum. Mike chairs the Board of Directors of Health Forum, Inc., a strategic business enterprise of the AHA, creatively partnering to develop and deliver essential information and innovative services to help health care leaders achieve organizational performance excellence and sustainability. Additionally, Mike serves on the board of Health is Everybody’s Business, an affiliate of the Ohio Business Roundtable, and chairs the American College of Healthcare Executives Health Associations Committee.


He has been named a Champion of Health Care by Columbus Business First and a member of the SMART 50 group by Smart Business Magazine for his leadership in health care education and advocacy. 


Prior to OHA, Mike was the executive vice president and CEO of the Iowa Medical Society from 1996 to 2012. He previously led government relations for the Indiana State Medical Association for nine years and is a graduate of Indiana University where he earned a bachelor’s degree in Political Science and a master’s degree in Public Administration. 

Paul Pomerantz's Profile

Paul Pomerantz Related Seminars and Products


Pomerantz Consulting

Paul Pomerantz is the chief executive officer (CEO) at the American Society of Anesthesiologists (ASA). In this role, Pomerantz is responsible for executing the many programs of ASA as directed by its Board of Directors. Previously, he served as CEO of the Drug Information Association, American Society of Plastic Surgeons, Society of Interventional Radiology, and Clinical Laboratory Management Association. He also held executive roles at Thomas Jefferson University Hospital and the Medical College of Pennsylvania (now Drexel University), both in Philadelphia.

Pomerantz is active in health care and professional leadership. He is the past chair of the Association Forum and is the founder and past co-chair of its Healthcare Collaborative. In recent years, he served as chair of the Center for Association Leadership (American Society of Association Executives Foundation) and treasurer of the National Health Council. Pomerantz is currently the treasurer for the Council of Medical Specialty Societies. He also served as chair of ASAE Business Services, Inc., and was chair of the ASAE Power of A Committee. 

Pomerantz is a frequent speaker and writer on various topics including association and healthcare leadership, governance, and strategy. He holds a Master of Business Administration, specializing in health administration, from Temple University, Philadelphia, and is a fellow of both the American College of Healthcare Executives and ASAE.


Corporate/Association Events at OLC Education & Conference Center

9400 W. Higgins Road, Suite 100, Rosemont, Illinois 60018, United States
(847) 384-4210


Light breakfast
Date/Time: Tue, Feb 06, 2024 - 07:30 AM to 08:00 AM (CST)
Welcome, introductions and discuss of the process
Date/Time: Tue, Feb 06, 2024 - 08:00 AM to 08:30 AM (CST)
Current and Emerging Roles
Date/Time: Tue, Feb 06, 2024 - 08:30 AM to 10:00 AM (CST)
Date/Time: Tue, Feb 06, 2024 - 10:00 AM to 10:30 AM (CST)
Discussion of the Modern Healthcare Association Portfolio
Date/Time: Tue, Feb 06, 2024 - 10:30 AM to 12:00 PM (CST)
Date/Time: Tue, Feb 06, 2024 - 12:00 PM to 12:30 PM (CST)
Case Studies in Successful Strategic Governance Change Management
Date/Time: Tue, Feb 06, 2024 - 12:30 PM to 02:00 PM (CST)
Date/Time: Tue, Feb 06, 2024 - 02:00 PM to 02:30 PM (CST)
Pain Relievers
Date/Time: Tue, Feb 06, 2024 - 02:30 PM to 03:30 PM (CST)
Closing Comments and Thank you
Date/Time: Tue, Feb 06, 2024 - 03:30 PM to 03:45 PM (CST)
Date/Time: Tue, Feb 06, 2024 - 03:45 PM to 05:30 PM (CST)