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Webinar

Non-members Matter!


Total Credits: 2

Average Rating:
Not yet rated
Category:
CAE-athon |  Digital Workshops |  Membership & Engagement
Faculty:
Nicolette Haton Shanks, MBA, CAE |  Nikki Golden
Duration:
2 hours

Dates


Tag: CAE-athon


Description

We often say this at Association Laboratory - Membership is not the solution for everyone. How to you get your association to stop focusing solely on membership, and pivot to incorporate both member and non-member strategies in your organization’s discussions?

This two-hour session will focus on the substantial challenges to recruitment and retention and introduce participants to engagement pathways.

Attendees will receive:

  • Data - Access to the Looking Forward survey dashboard, where you can customize results to gain greater insights into your organization. 
  • Resources - The research-based, peer-driven white paper, Leading Strategic Change in Associations. It outlines recommendations from 25 CEOs on how to successfully lead strategic change.
  • CAE Credit - Certificate for two CAE credits (live attendance required)

Purchase this webinar and you’ll automatically be registered for the Monday, October 10 live session “Association Challenges and Solutions” for free (good for 2 CAE hours).

Association Laboratory is a CAE Approved Provider.  The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.  Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

 

Strategic Partners

 

Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance. 

Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.

When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily-explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.

We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus

 

 

The Association Laboratory’s Research Alliance was formed in 2019 to investigate the future of the association business model.

Research Alliance members are SAEs (Societies of Association Executives), which comprise the voice of association management professionals at the global, national, regional and state/provincial level.

Members of the Research Alliance participate in the production of various research activities—such as Association Laboratory’s Looking ForwardTM  a global environmental scan of the association strategy environment and, most recently, the COVID-19 Impact Study—by involving their association executive members and stakeholders in these critical industry studies.

Faculty

Nicolette Haton Shanks, MBA, CAE's Profile

Nicolette Haton Shanks, MBA, CAE Related seminars and products

Association Laboratory


Nikki Haton Shanks, MBA, CAE is a Strategist for Association Laboratory. She is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals. Nikki been involved with associations for over 10 years and is a recognized leader in association management having received Association Forum’s Forty Under 40 Award. She has been active in membership and volunteer engagement for the American Academy of Dermatology, American Society for Healthcare Risk Management, and American Academy of Periodontology. She is a member of the ASAE Healthcare Community Advisory Committee and volunteers with FSAE. She speaks and produces content on association topics related to content strategy, leadership, membership, and events.

Ms. Haton received her MBA from Benedictine University and her BA in International Studies (Spanish & Latin American Studies) from Loyola University of Chicago. She obtained her CAE in 2016


Nikki Golden's Profile

Nikki Golden Related seminars and products

Association Laboratory


Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.

Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.

Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.


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