Total Credits: 2
Are you stuck in a 2022 rut? Let Association laboratory help you build on common solutions to association strategy, as to not re-invent the wheel. In this webinar, Association Challenges and Solutions, you’ll learn about the challenges association executives are facing and how they are overcoming them. This session will provide you with the insight needed to end 2022 on a high note and prepare yourself for continued success in 2023.
The first hour of this session will examine the 2022 Looking Forward (Impact), the most current and comprehensive examination of 75 critical factors affecting association members and the potential impacts on association strategy. The research covers factors affecting the association environment in six domains, including economic, information and technology, workforce, government, global and stakeholder perceptions.
The second hour of this session will examine the 2022 Looking Forward (Solutions) data which tested 120 strategies currently being implemented by associations to discover the ideas that association leaders believe are most critical to success.
Attendees will receive:
Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance.
Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.
When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily-explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.
We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus.
The Association Laboratory’s Research Alliance was formed in 2019 to investigate the future of the association business model.
Research Alliance members are SAEs (Societies of Association Executives), which comprise the voice of association management professionals at the global, national, regional and state/provincial level.
Members of the Research Alliance participate in the production of various research activities—such as Association Laboratory’s Looking Forward,® a global environmental scan of the association strategy environment and, most recently, the COVID-19 Impact Study—by involving their association executive members and stakeholders in these critical industry studies.
Nikki Haton Shanks, MBA, CAE is a Strategist for Association Laboratory. She is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals. Nikki been involved with associations for over 10 years and is a recognized leader in association management having received Association Forum’s Forty Under 40 Award. She has been active in membership and volunteer engagement for the American Academy of Dermatology, American Society for Healthcare Risk Management, and American Academy of Periodontology. She is a member of the ASAE Healthcare Community Advisory Committee and volunteers with FSAE. She speaks and produces content on association topics related to content strategy, leadership, membership, and events.
Ms. Haton received her MBA from Benedictine University and her BA in International Studies (Spanish & Latin American Studies) from Loyola University of Chicago. She obtained her CAE in 2016
Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.
Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.
Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.
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