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Looking Forward 2022 (Solutions): The Association Strategies Essential to Success

Total Credits: 1.5

Average Rating:
Digital Workshops |  Futures Research |  Strategic Leadership & Governance
Artesha Moore, FASAE, CAE |  Donna Oser, CAE |  Nikki Golden, CAE |  Meg Whedbee, MPP |  Nicolette Haton Shanks, MBA, CAE
1 Hour 30 Minutes
Audio and Video



Looking Forward® 2022 (Solutions) is yearly research that tests 120 strategies currently being implemented by associations to discover the ideas that association leaders believe are most critical to success. Dean West, FASAE, president of Association Laboratory and a leading Futurist for the association community, will provide you with the first look at the data from Looking Forward® (Solutions), the most current and comprehensive examination of association strategy.

Attendees will:

  • Identify the key strategies that associations believe are critical to success and why they are so essential to the future of associations.
  • Understand the principal challenges facing association strategy as the sector continues to change in relation to current events.
  • Learn how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board.

From membership to meetings, to advocacy and education, this is the most current and comprehensive dataset on strategies association leaders consider essential to success. This presentation will provide you with an interpretation of the 2022 data--with some benchmarking from last year--and an understanding of why the association sector is pursing these strategies. In addition, hear from two association executives--Artesha Moore, FASAE, CAE, President & CEO of Association Forum and Donna Oser, CAE, CEO of Michigan Society of Association Executives, to hear their interpretation of the data and how they plan to use it with their Boards and staff.

In addition, you will be provided with complimentary access to the Looking Forward Dashboard. This online, customizable dashboard allows you to create custom reports unique to your needs. You also have the ability to review and customize the data from Looking Forward (Impact) an examination of more than 75 factors influencing members, their relationship with associations, and the challenges they create for strategy, as well as the DEI Association study, which collects insights from the association sector on the perceptions, challenges and solutions to DEI issues.

A certificate for 1.5 CAE hours will be issued to all attendees of the live workshop. A webinar recording will be shared with all registrants. Please note that you must attend the live version to receive CAE credit.

Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance. 

Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.

When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily-explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.

We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus



Artesha Moore, FASAE, CAE's Profile

Artesha Moore, FASAE, CAE Related seminars and products

President & CEO

Association Forum

Artesha Moore, FASAE, CAE is the President and CEO of Association Forum. Moore is an active contributor and strategist within the association management community with more than 20 years of professional leadership experience.

Throughout her career, she has helped associations set and exceed aggressive membership and volunteer engagement goals while integrating new technology solutions and strategies. She has had the opportunity to work with organizations that serve a variety of industries including healthcare, engineering, and scientific research institutions. For more than 20 years, she has worked tirelessly to create lasting structures that help identify volunteers and staff whose voices and ideas were not being heard and provide them with opportunities to lead. She has a knack for fixing uncommon problems by working from the inside of the problem out while empowering everyone around her.

Artesha holds a Bachelor’s of Business Administration and Management degree from the University of Maryland- Global Campus. She has been a member of the American Society of Association Executives (ASAE) since 2001. She is a Certified Association Executive (CAE). She was inducted into ASAE’s Diversity Executive Leadership Program (DELP) in 2010. She was named as one of Association Trends magazine’s Young and Aspiring Association Professionals in 2012. In 2021, she was selected as one of the 2021 ASAE class of Fellows. She has served on several ASAE committees and task forces. She is currently a member of ASAE’s Foresight Works Advisory Group. She has also served as faculty for the US Chamber of Commerce Institute for Organization Management where she developed a course to teach the new DEI curriculum. More importantly, she spends time mentoring the next generation of leaders by pushing them to find their own solutions to common and uncommon problems.

Donna Oser, CAE's Profile

Donna Oser, CAE Related seminars and products


Michigan Society of Association Executives

A passionate believer in the power of associations to connect and serve members, Donna Oser was appointed President & CEO of the Michigan Society of Association Executives in December of 2019. A long-time member and volunteer for the society, Oser was eager to bring her collaborative approach to leadership and diverse association experience to assist the Board of Directors in MSAE’s reinvention.

With a track record of delivering exceptional service to association members spanning two decades, Oser previously served as deputy executive director for the Michigan Association of School Boards where she and her team took member services and programs to new heights of performance and profitability. Before joining MASB in 2013, Donna served as CEO of Vital Associations (2011-2013), assistant director of the Michigan Association of Secondary School Principal (2007-2012) and executive director of the Michigan PTA (2000-2007).

Donna received extensive training in public engagement and facilitation from the Institute of Cultural Affairs and National PTA. She studied leadership, strategy, and management at Michigan State University (MSML, 2017) as well as accounting (ABA, 2010) and business (BBA, 2012) at Cleary University. She currently serves on several local and statewide nonprofit boards. In her spare time, Donna reads voraciously, enjoys kayaking and spending time with family and friends.

Nikki Golden, CAE's Profile

Nikki Golden, CAE Related seminars and products

Association Laboratory

Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.

Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.

Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.

Meg Whedbee, MPP's Profile

Meg Whedbee, MPP Related seminars and products

Senior Analyst

Association Laboratory

Meg Whedbee is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals.

Prior to Association Laboratory, Ms. Whedbee worked with a variety of industries including global public health and labor market research. Her expertise includes content creation and quality assurance of technical, academic, and educational materials, focusing on public policy and the social sciences.

Recent experience includes collaboration on program sustainability analyses, international health systems assessments, and other research documents for submission to stakeholders including USAID, foreign health ministries, and HUD.

Ms. Whedbee holds a Master of Public Policy degree from American University and a BA in Economics from New College of Florida.

Nicolette Haton Shanks, MBA, CAE's Profile

Nicolette Haton Shanks, MBA, CAE Related seminars and products

Association Laboratory

Nikki Haton Shanks, MBA, CAE is a Strategist for Association Laboratory. She is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals. Nikki been involved with associations for over 10 years and is a recognized leader in association management having received Association Forum’s Forty Under 40 Award. She has been active in membership and volunteer engagement for the American Academy of Dermatology, American Society for Healthcare Risk Management, and American Academy of Periodontology. She is a member of the ASAE Healthcare Community Advisory Committee and volunteers with FSAE. She speaks and produces content on association topics related to content strategy, leadership, membership, and events.

Ms. Haton received her MBA from Benedictine University and her BA in International Studies (Spanish & Latin American Studies) from Loyola University of Chicago. She obtained her CAE in 2016

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