Looking Forward 2022 (Solutions): The Association Strategies Essential to Success
Total Credits: 1.5
- Average Rating:
- 41
- Categories:
- Digital Workshops | Futures Research | Strategic Leadership & Governance
- Faculty:
- Artesha Moore, FASAE, CAE | Donna Oser, CAE | Nikki Golden, CAE | Meg Whedbee, MPP | Nicolette Haton Shanks, MBA, CAE
- Duration:
- 1 Hour 30 Minutes
- Format:
- Audio and Video
Description
Looking Forward® 2022 (Solutions) is yearly research that tests 120 strategies currently being implemented by associations to discover the ideas that association leaders believe are most critical to success. Dean West, FASAE, president of Association Laboratory and a leading Futurist for the association community, will provide you with the first look at the data from Looking Forward® (Solutions), the most current and comprehensive examination of association strategy.
Attendees will:
- Identify the key strategies that associations believe are critical to success and why they are so essential to the future of associations.
- Understand the principal challenges facing association strategy as the sector continues to change in relation to current events.
- Learn how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board.
From membership to meetings, to advocacy and education, this is the most current and comprehensive dataset on strategies association leaders consider essential to success. This presentation will provide you with an interpretation of the 2022 data--with some benchmarking from last year--and an understanding of why the association sector is pursing these strategies. In addition, hear from two association executives--Artesha Moore, FASAE, CAE, President & CEO of Association Forum and Donna Oser, CAE, CEO of Michigan Society of Association Executives, to hear their interpretation of the data and how they plan to use it with their Boards and staff.
In addition, you will be provided with complimentary access to the Looking Forward Dashboard. This online, customizable dashboard allows you to create custom reports unique to your needs. You also have the ability to review and customize the data from Looking Forward (Impact) an examination of more than 75 factors influencing members, their relationship with associations, and the challenges they create for strategy, as well as the DEI Association study, which collects insights from the association sector on the perceptions, challenges and solutions to DEI issues.
A certificate for 1.5 CAE hours will be issued to all attendees of the live workshop. A webinar recording will be shared with all registrants. Please note that you must attend the live version to receive CAE credit.
Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance.
Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.
When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily-explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.
We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus
Handouts
| Looking Forward Impact 2022 Executive Summary and Discussion Guide (0.96 MB) | Available after Registration | ||
| Looking Forward DEI 2021 Executive Summary and Discussion Guide (1.45 MB) | Available after Registration | ||
| Looking Forward Solutions 2022- Executive Summary (943.1 KB) | Available after Registration | ||
Faculty
Donna Oser, CAE Related Seminars and Products
CEO
Michigan Society of Association Executives
A passionate believer in the power of associations to connect and serve members, Donna Oser was appointed President & CEO of the Michigan Society of Association Executives in December of 2019. A long-time member and volunteer for the society, Oser was eager to bring her collaborative approach to leadership and diverse association experience to assist the Board of Directors in MSAE’s reinvention.
With a track record of delivering exceptional service to association members spanning two decades, Oser previously served as deputy executive director for the Michigan Association of School Boards where she and her team took member services and programs to new heights of performance and profitability. Before joining MASB in 2013, Donna served as CEO of Vital Associations (2011-2013), assistant director of the Michigan Association of Secondary School Principal (2007-2012) and executive director of the Michigan PTA (2000-2007).
Donna received extensive training in public engagement and facilitation from the Institute of Cultural Affairs and National PTA. She studied leadership, strategy, and management at Michigan State University (MSML, 2017) as well as accounting (ABA, 2010) and business (BBA, 2012) at Cleary University. She currently serves on several local and statewide nonprofit boards. In her spare time, Donna reads voraciously, enjoys kayaking and spending time with family and friends.
Nikki Golden, CAE Related Seminars and Products
Association Laboratory
Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.
Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.
Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.
Meg Whedbee, MPP Related Seminars and Products
Senior Analyst
Association Laboratory
Meg Whedbee is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals.
Prior to Association Laboratory, Ms. Whedbee worked with a variety of industries including global public health and labor market research. Her expertise includes content creation and quality assurance of technical, academic, and educational materials, focusing on public policy and the social sciences.
Recent experience includes collaboration on program sustainability analyses, international health systems assessments, and other research documents for submission to stakeholders including USAID, foreign health ministries, and HUD.
Ms. Whedbee holds a Master of Public Policy degree from American University and a BA in Economics from New College of Florida.
Nicolette Haton Shanks, MBA, CAE Related Seminars and Products
Association Laboratory
Nikki Haton Shanks, MBA, CAE is a Strategist for Association Laboratory. She is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals. Nikki been involved with associations for over 10 years and is a recognized leader in association management having received Association Forum’s Forty Under 40 Award. She has been active in membership and volunteer engagement for the American Academy of Dermatology, American Society for Healthcare Risk Management, and American Academy of Periodontology. She is a member of the ASAE Healthcare Community Advisory Committee and volunteers with FSAE. She speaks and produces content on association topics related to content strategy, leadership, membership, and events.
Ms. Haton received her MBA from Benedictine University and her BA in International Studies (Spanish & Latin American Studies) from Loyola University of Chicago. She obtained her CAE in 2016