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Looking Forward 2022 (Impact): First Look at Trends and Analysis

Total Credits: 1.5

Average Rating:
Digital Workshops |  Futures Research |  Strategic Leadership & Governance
Dean A West, FASAE |  Bob Moore, MA, CAE |  Wendy Kavanagh, CAE |  Nikki Golden, CAE |  Nicolette Haton Shanks, MBA, CAE
1 Hour 30 Minutes
Audio and Video



Dean West, FASAE and a leading Futurist for the association community will familiarize you with data from Looking Forward 2022 (Impact), the most current and comprehensive examination of 75 critical factors affecting association members and the potential impacts on association strategy. The research covers factors affecting the association environment in six domains, including economic, information and technology, workforce, government, global as well as stakeholder perceptions.

Attendees will:

  • Understand the factors impacting association strategy 
  • Identify what associations are doing to strategically adapt
  • Utilize custom reporting to facilitate converssations that are unique to your Board or staff with access to the complimentary Looking Forward Dashboard, which houses three key studies of the association sector--Impact, Solutions and DEI

From economic and workforce factors to government and global factors and those factors dealing with uncertainty and adaptation, this is the most current and comprehensive database on the issues impacting associations and their strategies. This presentation will provide you with an interpretation of the new data and understanding on how associations are being affected by these outside factors influencing members, their relationship with associations and the challenges they create for strategy. In addition, there will be a panel discussion so you may hear from your peers how they view and use the data with their volunteer leaders and staff.

In addition, you will be provided with complimentary access to the Looking Forward Dashboard. This online customizable dashboard allows you to create custom reports, unique to your needs. You will also have the ability to review and customize data from:

  • Looking Forward (Solutions), which tested 120 strategies being implemented by associations to discover the ideas that association leaders believe are the most critical to success
  • Looking Forward (DEI), which looks at the perceptions, challenges and solutions to DEI issues.A certificate for 1.5 CAE hours will be issued to all attendees of the live workshop.

A webinar recording will be shared with all registrants. Please note that you must attend the live version to receive CAE credit.

Nucleus is the official Data Analytics Solution to the Association Research Alliance. 

Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.

When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily-explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.

We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus and to contact us to discuss use cases at your organization at




Dean A West, FASAE's Profile

Dean A West, FASAE Related seminars and products


Association Laboratory

Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.

Bob Moore, MA, CAE's Profile

Bob Moore, MA, CAE Related seminars and products

Executive Director

American College of Osteopathic Family Physicians

Bob Moore, MA, CAE, is a recognized leader in association management with 20 years’ experience serving major national and international organizations. 
Moore is currently the Executive Director of the American College of Osteopathic Family Physicians, an 18,000-member professional association of physicians, residents and students working to promote excellence in osteopathic family medicine through quality education, visionary leadership and responsible advocacy.

Previously, he was the first chief operating officer of the 30,000-member American Dental Hygienists’ Association.  As COO, Moore facilitated new strategic and business plans and an office relocation, achieving profitability and increasing reserves by nearly $300K.

Moore is active as a volunteer leader with the American Society of Association Executives (ASAE) and Association Forum, Chicago. He is a Diversity Executive Leadership Program (DELP) scholar with the ASAE. A graduate of Illinois State University with a BS in Industrial/Organizational Psychology, Moore earned his MA in Organizational Communications from the University of Northern Iowa.

Wendy Kavanagh, CAE's Profile

Wendy Kavanagh, CAE Related seminars and products


Georgia Society of Association Executives

Wendy W. Kavanagh is the President of the Georgia Society of Association Executives, a position she has held since 2005. Ms. Kavanagh reports to the Board of Directors and is responsible for its overall operation. As president, she serves the membership and community by furthering the mission of the organization to advance the profession of association management and to enhance the professionalism of association executives. During her tenure, GSAE has launched the highly-regarded Leadership Academy, celebrated its 90th and 100th anniversaries, implemented a significant branding campaign, created a Supplier Council for the corporate member constituency, and, most recently, distributed COVID-19 safe meeting toolkits, in-person meeting reports, and member engagement models to assist the association and hospitality community.

Nikki Golden, CAE's Profile

Nikki Golden, CAE Related seminars and products

Association Laboratory

Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.

Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.

Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.

Nicolette Haton Shanks, MBA, CAE's Profile

Nicolette Haton Shanks, MBA, CAE Related seminars and products

Association Laboratory

Nikki Haton Shanks, MBA, CAE is a Strategist for Association Laboratory. She is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals. Nikki been involved with associations for over 10 years and is a recognized leader in association management having received Association Forum’s Forty Under 40 Award. She has been active in membership and volunteer engagement for the American Academy of Dermatology, American Society for Healthcare Risk Management, and American Academy of Periodontology. She is a member of the ASAE Healthcare Community Advisory Committee and volunteers with FSAE. She speaks and produces content on association topics related to content strategy, leadership, membership, and events.

Ms. Haton received her MBA from Benedictine University and her BA in International Studies (Spanish & Latin American Studies) from Loyola University of Chicago. She obtained her CAE in 2016