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Webinar

Tips, Tricks and Traps to Educational Strategy


Total Credits: 2


Dates



Description

The virtual format has given us a starting point in how we integrate content across different platforms for a consistent and compelling message. But how do you make your educational strategy more innovative and even more compelling? Give yourself a creativity boost by attending this fun and interactive session where we will have the opportunity to collaborate on new approaches to educational strategy and design.

You’ll discover how to build more compelling content and how to have innovative conversations with staff and speakers to achieve your end goals.

Attendees will receive:

  • Data - Access to the Looking Forward survey dashboard, where you can customize results to gain greater insights into your organization. .
  • Resources - The research-based, peer-driven white paper, Leading Strategic Change in Associations. It outlines recommendations from 25 CEOs on how to successfully lead strategic change.
  • CAE Credit - Certificate for two CAE credits (live attendance required)

CAE Registered Provider logo​​​​​​​Association Laboratory is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae. 


As a CAE Registered Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements. You must attend 90% of this session to receive credit.

Strategic Partners

 

Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance. 

Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.

When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily-explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.

We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus

 

 

The Association Laboratory’s Research Alliance was formed in 2019 to investigate the future of the association business model.

Research Alliance members are SAEs (Societies of Association Executives), which comprise the voice of association management professionals at the global, national, regional and state/provincial level.

Members of the Research Alliance participate in the production of various research activities—such as Association Laboratory’s Looking ForwardTM  a global environmental scan of the association strategy environment and, most recently, the COVID-19 Impact Study—by involving their association executive members and stakeholders in these critical industry studies.

Handouts

Faculty

Felicia Kenan, JM, MPA, CAE, CMP's Profile

Felicia Kenan, JM, MPA, CAE, CMP Related Seminars and Products

Strategist

Association Laboratory


Felicia D. Kenan, JM, MPA, CAE, CMP is an accomplished executive director and association management professional with experience spanning various leadership roles across multiple industries. She has experience in strategic planning, stakeholder engagement, education, and operations. Her educational foundation is robust, with a Juris Master (JM) in Health Care Law, Policy, and Regulation from Emory School of Law, a Master of Public Administration (MPA) from South University, a Bachelor of Arts in English from North Carolina State University, and several other noteworthy certifications.

A dedicated member of the NCState Black Alumni Society and the American Society of Association Executives, Felicia’s commitment to excellence and continuous learning is evident in her ongoing pursuits and affiliations.


Dean A West, FASAE's Profile

Dean A West, FASAE Related Seminars and Products

President

Association Laboratory


Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.