As the healthcare industry undergoes rapid change, associations will be challenged to adapt in order to thrive. Changing industry structure, revenue and reimbursement constraints, an evolving professional workforce, and other key factors all have important consequences for association members and leadership. Drawing on research conducted with 31 association chief staff officers and senior leaders, this white paper outlines the most critical aspects of the changing healthcare environment, and explores challenges and potential strategies for improving healthcare association membership and engagement.
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|The Future of Healthcare Membership and Engagement (944.4 KB)||32 Pages||Available after Purchase|
Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.
Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.
Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.
Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.
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