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The Future of Association Engagement

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Dean A West, FASAE

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The Great Recession of 2007 had a significant impact on how organizations and individuals interacted with associations. The purpose of this white paper is to identify how the economy continues to evolve as a result of the Great Recession and how this economic evolution will continue to impact member engagement with associations and membership models. This white paper was developed in cooperation with the ASAE Foundation and uses Association Laboratory’s proprietary research, including a study conducted on behalf of Association Forum in spring of 2007 (prior to the Great Recession), to address the evolution and impact on associations. 

We treat the virus crisis with respectful pricing! In response to the impact of the COVID-19 pandemic, Association Laboratory has lowered the price of this product from $19.95 to $15 to support our association community.  



Dean A West, FASAE's Profile

Dean A West, FASAE Related seminars and products


Association Laboratory

Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.

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