Table Talk: Engaging the Unengaged at Your Events
Total Credits: 2
- Average Rating:
- Not yet rated
- Categories:
- Digital Workshops | Education & Professional Development | Meetings & Conventions
- Faculty:
- Nikki Golden, CAE | Felicia Kenan, JM, MPA, CAE, CMP
- Duration:
- 2 hours
Description
Event and conference planners will explore innovative ways to engage even the most disengaged attendees. Through real-world scenarios, you’ll identify missing audience segments, assess your current engagement strategies, and discover new opportunities for connection. By reviewing program offerings and technologies, you’ll develop a personalized engagement plan to take your events to the next level. Imagine a budget-free world and create a vision for transformative attendee experiences. Leave with actionable steps to ensure lasting engagement and success.
Learning Objectives:
- Strategically analyze audience demographics to identify and target disengaged or missing segments.
- Develop strategic methods to enhance current event offerings and increase audience engagement.
- Utilize strategic frameworks to integrate modern technologies that facilitate deeper attendee interaction and participation.
- Formulate a strategic action plan that aligns engagement strategies with organizational goals and measurable outcomes.
- Create a visionary strategy for event engagement in an ideal, budget-free scenario to inspire innovative solutions.
Learning Methods:
- Presentations: Short, focused presentations will introduce strategic frameworks and real-world examples.
- Discussions: Group discussions will allow participants to explore challenges and solutions collaboratively.
- Exercises: Practical, hands-on exercises will help attendees create actionable strategies they can apply to their events.
- Group Sharing: Attendees will present their insights, promoting peer learning and shared knowledge.
The “Table Talk” format encourages group collaboration, peer learning and strategic thinking.
Do you want to learn how to engage early-career professionals in your association? Come to our morning session, "Table Talk: Connecting with Early-Career Professionals" and receive a $20 discount.
This program is approved for 2 CAE hours. 
Faculty
Nikki Golden, CAE Related Seminars and Products
Association Laboratory
Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.
Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.
Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.
Felicia Kenan, JM, MPA, CAE, CMP Related Seminars and Products
Strategist
Association Laboratory
Felicia D. Kenan, JM, MPA, CAE, CMP is an accomplished executive director and association management professional with experience spanning various leadership roles across multiple industries. She has experience in strategic planning, stakeholder engagement, education, and operations. Her educational foundation is robust, with a Juris Master (JM) in Health Care Law, Policy, and Regulation from Emory School of Law, a Master of Public Administration (MPA) from South University, a Bachelor of Arts in English from North Carolina State University, and several other noteworthy certifications.
A dedicated member of the NCState Black Alumni Society and the American Society of Association Executives, Felicia’s commitment to excellence and continuous learning is evident in her ongoing pursuits and affiliations.