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Stay at 50,000 Feet! Keeping Your Volunteer Leaders Focused on Big Picture, Not Operations

Total Credits: 3

Average Rating:
Digital Workshops |  Strategic Leadership & Governance
Dean A West, FASAE |  Ann Battrell |  Miranda Barrett, CAE, PMP
3 hours
Audio and Video
Never expires.



The future of an association is shaped by a board willing to look far into the future and start laying the groundwork for others to carry forward. So why is it so hard to keep your board out of day-to-day operational issues and focus on the big picture? Join this workshop for a candid conversation about the challenges of board leaders who enjoy “helping” in all the wrong places. Learn new strategies to re-direct that energy where it can most benefit your association. Your staff will thank you!

Our agenda:

The first hour: High level framing of the issue. Learn what the data is saying and key concepts, including the shape of the current environment and the importance of this issue within it. Q & A discussion.

The second hour:  A case study interview with special guest(s) who have successfully navigated this issue, with Q & A 

The third hour: Now that you've done a deep-dive on the issue and heard examples of successful implementation, it's time to collaborate with your peers and plot your solutions. Participate in a break-out discussion around this topic in your organization. Hear what's working (or not!) for others. All solutions will be collected and shared with attendees after the event.

You can also expect several interactive polls, breaks for you to check on family/work, and the opportunity to connect with fellow attendees.  

Attendees in this digital workshop will receive:

  • Data - Access to the Looking Forward survey dashboard, where you can (add more here).
  • Preparation - Pre-event materials to get you thinking about this challenge in your association.
  • Connectivity - Access to the 3-hour workshop, including participation in peer breakout sessions.
  • Solutions - A post-event strategic brief providing analysis of the issue and session outputs 
  • Credit - Certificate for three CAE credits (live attendance required)
  • Resources - Video recordings of speaker sessions

Register for three "Looking Forward Together" workshops and one of them is free, or join us for six workshops and receive two free. Or better yet, join us for all nine and receive three free! Any senior member of your team may register and last-minute transfers are no problem. Life is complicated enough right now, we want this to be easy. Contact Miranda and with any questions.  



Dean A West, FASAE's Profile

Dean A West, FASAE Related seminars and products: 38


Association Laboratory

Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.

Ann Battrell's Profile

Ann Battrell Related seminars and products: 1


American Dental Hygienists’ Association

Ann Battrell serves as the Chief Executive Officer of the Chicago-based American Dental Hygienists’ Association (ADHA). Battrell first joined the ADHA in 2000 as the Manager of Dental Hygiene Education. She is the first registered dental hygienist and the first former ADHA president to serve in this position.

Battrell holds a certificate and bachelor’s degree in dental hygiene from Northwestern University School of Dentistry in Chicago. She earned a master’s degree in dental hygiene from the University of Missouri - Kansas City, School of Dentistry in 2007. Battrell has held dental hygiene faculty positions at Northwestern University Dental School in Chicago and Palm Beach College in Palm Beach, Fla. While working as a dental hygiene clinician and educator, Battrell also advised a variety of dental corporations as a consultant.

As Chief Executive Officer, Battrell represents ADHA to governmental agencies, educational institutions, other related associations, foundations, and corporate partners.

Miranda Barrett, CAE, PMP's Profile

Miranda Barrett, CAE, PMP Related seminars and products: 7


Association Laboratory

Miranda Barrett, CAE, PMP has a diverse background in a variety of membership organizations. Prior to joining the Association Laboratory team, Miranda served as Vice President of Membership at The Community Company, which launches and manages professional communities for media brands. Miranda led a team responsible for the communications, publishing, member service, events, online communities and overall retention of 20+ organizations. Prior to that, Miranda held a number of positions at the Entrepreneurs’ Organization (EO), for ten years. She also served as the Executive Director of the Women In Trucking Foundation, growing their scholarship program.

Miranda has spoken around the world on topics of entrepreneurship and community-building. She has extensive international experience, including launching new chapters of EO, expanding the Global Student Entrepreneur Awards to 55 countries and bringing groups of entrepreneurs on diplomatic mentoring missions to Africa, South America and the Middle East.

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