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Webinar

Standing Out in a Crowd - Strategies for Making Your Voice Heard in Government


Total Credits: 3

Average Rating:
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Category:
Digital Workshops |  Membership & Engagement
Faculty:
Dean A West, FASAE |  Ellen Voie, CAE, PDC |  Miranda Barrett, CAE, PMP
Duration:
3 hours

Dates



Description

During the pandemic, the relationships between associations and government has never been more critical. Members are relying on you to be their voice to leadership. Join this session to learn new techniques for making your association’s voice stand out from competing groups, even with in-person meetings and events off the table. Your members are counting on you to amplify their message.

Our agenda:

The first hour: High level framing of the issue. Learn what the data is saying and key concepts, including the shape of the current environment and the importance of this issue within it. Q & A discussion.

The second hour:  A case study interview with special guest(s) who have successfully navigated this issue, with Q & A 

The third hour: Now that you've done a deep-dive on the issue and heard examples of successful implementation, it's time to collaborate with your peers and plot your solutions. Participate in a break-out discussion around this topic in your organization. Hear what's working (or not!) for others. All solutions will be collected and shared with attendees after the event.

You can also expect several interactive polls, breaks for you to check on family/work, and the opportunity to connect with fellow attendees.  

Attendees in this digital workshop will receive:

  • Data - Access to the Looking Forward survey dashboard, where you can customize results to gain greater insights for your organization. 
  • Preparation - Pre-event materials to get you thinking about this challenge in your association.
  • Connectivity - Access to the 3-hour workshop, including participation in peer breakout sessions.
  • Solutions - A post-event strategic brief providing analysis of the issue and session outputs 
  • Credit - Certificate for three CAE credits (live attendance required)
  • Resources - Video recordings of speaker sessions

Register for three "Looking Forward Together" workshops and one of them is free, or join us for six workshops and receive two free. Or better yet, join us for all nine and receive three free! Any senior member of your team may register and last-minute transfers are no problem. Life is complicated enough right now, we want this to be easy. Contact Miranda and mbarrett@associationlaboratory.com with any questions.

Handouts

Faculty

Dean A West, FASAE's Profile

Dean A West, FASAE Related seminars and products

President

Association Laboratory


Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.


Ellen Voie, CAE, PDC's Profile

Ellen Voie, CAE, PDC Related seminars and products

President/CEO

Women in Trucking Association


Ellen founded the non-profit organization, Women In Trucking Association Inc. to encourage and support women in the trucking industry. The mission is to make women aware of career opportunities and to mentor and assist them as they become more successful in their roles. Women In Trucking is not limited to women only, as 15 percent of its members are men who believe in the association's goals.
 


Miranda Barrett, CAE, PMP's Profile

Miranda Barrett, CAE, PMP Related seminars and products

Strategist

Association Laboratory


Miranda Barrett, CAE, PMP has a diverse background in a variety of membership organizations. Prior to joining the Association Laboratory team, Miranda served as Vice President of Membership at The Community Company, which launches and manages professional communities for media brands. Miranda led a team responsible for the communications, publishing, member service, events, online communities and overall retention of 20+ organizations. Prior to that, Miranda held a number of positions at the Entrepreneurs’ Organization (EO), for ten years. She also served as the Executive Director of the Women In Trucking Foundation, growing their scholarship program.

Miranda has spoken around the world on topics of entrepreneurship and community-building. She has extensive international experience, including launching new chapters of EO, expanding the Global Student Entrepreneur Awards to 55 countries and bringing groups of entrepreneurs on diplomatic mentoring missions to Africa, South America and the Middle East.


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