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The Power of Community - Energizing Your Membership with Impactful Engagement Strategies, 3/10/2021 2:00:00 PM CST ( + 7 more) , Webinar, More info »
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Webinar

Nice to Meet You! Building Positive Awareness of Your Association Among Non-Members


Total Credits: 3

Average Rating:
   4.8
Category:
Digital Workshops |  Content & Community |  Membership & Engagement
Faculty:
Dean A West, FASAE |  Veronica Purvis, CAE |  Miranda Barrett, CAE, PMP
Duration:
3 hours
Format:
Audio and Video
License:
Never expires.

Dates



Description

The right external awareness can bring solutions to so many areas, especially membership growth, sponsorship, and even government impact. But how do you craft a strategy that identifies who the right audiences are, what messaging will impact them, and what channels to utilize? This topic was identified by 100+ association executives at the January 21st Looking Forward event as being important to their organizations.

Our agenda:

The first hour: High level framing of the issue. Learn what the data is saying and key concepts, including the shape of the current environment and the importance of this issue within it. Q & A discussion.

The second hour:  A case study interview with special guest(s) who have successfully navigated this issue, with Q & A 

The third hour: Now that you've done a deep-dive on the issue and heard examples of successful implementation, it's time to collaborate with your peers and plot your solutions. Participate in a break-out discussion around this topic in your organization. Hear what's working (or not!) for others. All solutions will be collected and shared with attendees after the event.

You can also expect several interactive polls, breaks for you to check on family/work, and the opportunity to connect with fellow attendees.  

Attendees in this digital workshop will receive:

  • Data - Access to the Looking Forward survey dashboard, where you can customize results to gain greater insights into your own organization.
  • Preparation - Pre-event materials to get you thinking about this challenge in your association.
  • Connectivity - Access to the 3-hour workshop, including participation in peer breakout sessions.
  • Solutions - A post-event strategic brief providing analysis of the issue and session outputs 
  • Credit - Certificate for three CAE credits (live attendance required)
  • Resources - Video recordings of speaker sessions

Register for three "Looking Forward Together" workshops and one of them is free, or join us for six workshops and receive two free. Or better yet, join us for all nine and receive three free! Any senior member of your team may register and last-minute transfers are no problem. Life is complicated enough right now, we want this to be easy. Contact Miranda and mbarrett@associationlaboratory.com with any questions.

Handouts

Faculty

Dean A West, FASAE's Profile

Dean A West, FASAE Related seminars and products: 38

President

Association Laboratory


Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.


Veronica Purvis, CAE's Profile

Veronica Purvis, CAE Related seminars and products:

Associate Executive Director

Skin of Color Society


Veronica is an experienced branding, marketing, and communications leader who is driven by leading and directing an organization's strategic plans to fruition. 

Veronica is Associate Executive Director at the Skin of Color Society, which was founded to promote awareness of and excellence within the area of special interest of dermatology — skin of color. The Society is committed to the education of health care providers and the general public on dermatologic health issues related to skin of color.


Miranda Barrett, CAE, PMP's Profile

Miranda Barrett, CAE, PMP Related seminars and products: 7

Strategist

Association Laboratory


Miranda Barrett, CAE, PMP has a diverse background in a variety of membership organizations. Prior to joining the Association Laboratory team, Miranda served as Vice President of Membership at The Community Company, which launches and manages professional communities for media brands. Miranda led a team responsible for the communications, publishing, member service, events, online communities and overall retention of 20+ organizations. Prior to that, Miranda held a number of positions at the Entrepreneurs’ Organization (EO), for ten years. She also served as the Executive Director of the Women In Trucking Foundation, growing their scholarship program.

Miranda has spoken around the world on topics of entrepreneurship and community-building. She has extensive international experience, including launching new chapters of EO, expanding the Global Student Entrepreneur Awards to 55 countries and bringing groups of entrepreneurs on diplomatic mentoring missions to Africa, South America and the Middle East.


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