Total Credits: 2
As association professionals, you forecast based on historical data to budget for membership growth and retention, conference attendance, etc. Although you can't predict the future, you also can't always rely on historical assumptions to help inform decisions. But what if you could use uncertainty as a starting point to build scenarios and help guide you in the decision-making process? This session will help you identify, assess, and adapt to risk and uncertainty as you plan for your association's future.
Attendees will learn:
Attendees will earn two CAE credits for this session.
Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance.
Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.
When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily-explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.
We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus.
The Association Laboratory’s Research Alliance was formed in 2019 to investigate the future of the association business model.
Research Alliance members are SAEs (Societies of Association Executives), which comprise the voice of association management professionals at the global, national, regional and state/provincial level.
Members of the Research Alliance participate in the production of various research activities—such as Association Laboratory’s Looking Forward,® a global environmental scan of the association strategy environment and, most recently, the COVID-19 Impact Study—by involving their association executive members and stakeholders in these critical industry studies.
|Looking Forward Impact 2022 Executive Summary and Discussion Guide (0.96 MB)||Available after Purchase|
|Looking Forward Solutions 2022- Executive Summary (0.92 MB)||Available after Purchase|
Nikki Haton Shanks, MBA, CAE is a Strategist for Association Laboratory. She is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals. Nikki been involved with associations for over 10 years and is a recognized leader in association management having received Association Forum’s Forty Under 40 Award. She has been active in membership and volunteer engagement for the American Academy of Dermatology, American Society for Healthcare Risk Management, and American Academy of Periodontology. She is a member of the ASAE Healthcare Community Advisory Committee and volunteers with FSAE. She speaks and produces content on association topics related to content strategy, leadership, membership, and events.
Ms. Haton received her MBA from Benedictine University and her BA in International Studies (Spanish & Latin American Studies) from Loyola University of Chicago. She obtained her CAE in 2016
Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.
Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.
Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.
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