Reimagining the Role of the Healthcare Association

Associations serving the healthcare sector are wrestling with questions that are difficult to answer. How do innovations in technology, from AI to medical devices, disrupt traditional care models? How does the adaption of new healthcare practice models impact member needs? How do workforce, mental health or training issues impact provider decisions? Taken together, these and other issues indicate a very different role for associations serving clinicians, researchers and others active in healthcare.

This 1-day research-informed and peer-based discussion is designed to identify potential solutions to these issues.

Learning Outcomes:

1. Identify the most substantial disruptions in the healthcare environment and the implications on providers and other healthcare stakeholders.
2. Assess the implications of healthcare disruption on the association business model.
3. Identify future strategic roles that are most likely to be successful within the anticipated environment.

Who Should Attend?

The event will feature a multidisciplinary audience providing diverse perspectives on the future healthcare environment. Particpants will be welcomed from the medical and dental communities and from healthcare informatics, medical devices, and other related industries. This program is designed for the following:

• Chief staff officers
• Association senior executives
• Senior management teams
• Senior volunteer leaders

Attendee Benefits

The goal of the event is to create, capture, and support a multidisciplinary dialog on essential questions giving healthcare association leaders a continuing resource to guide discussions at their association. Essential to this goal are the following objectives.

• Research-based Dialog – You will provide your thoughts on essential questions in advance of the event and this research will set the stage for onsite discussions allowing you to have a productive, in-depth, and data-driven conversation with your peers.
• Collaborative Peer Exchange – You will collaborate onsite with your peers to prioritize the issues, assess the implications on the association business model, and create potential solutions for future consideration at your association.
• Knowledge Capture and Post Event Guidance – You will receive a whitepaper capturing the conclusions of the event as well as a discussion guide and presentation materials designed to help you guide continuing discussions at your association.
• Continuing Virtual Community – You will have the opportunity to continue conversations with participants in the future to add fresh ideas, seek counsel on challenges, and share in successes.
• Expanded Association Sector insights - You will be provided complimentary access to Association Laboratory’s sector research via the Looking Forward Dashboard allowing you to identify other factors impacting healthcare association members, the challenges these factors create, and the solutions that are considered essential to success.
• CAE Credit – Participants will receive 7 CAE credits for participation.

Instructional Design Flow:

• Pre-event: Research-based Dialog – Participants will provide their thoughts on three essential questions in advance of the event, and this research will set the stage for onsite discussions, allowing participants to have a productive, in-depth, and data-driven conversation with peers.
• During Event: Collaborative Peer Exchange – Participants will collaborate onsite with small group and large group discussion to prioritize the issues, assess the implications, and create potential solutions for future consideration at your association. Speakers from Association Laboratory will facilitate the conversation. 

• Post-Event: Continued Conversation:  
  • Participants will receive a custom whitepaper capturing the conclusions of the event as well as a discussion guide and presentation materials designed to help continue discussions at each association.
  • Association Laboratory will schedule a participant Zoom event 6 months following the event allowing participants to compare notes and suggest future topics for discussions.
  • Event participants will join a unique group via LinkedIn to add fresh ideas, seek counsel on challenges, and share in successes.
  • Participants will receive complimentary access to Association Laboratory’s sector research via the Looking Forward Dashboard.