Reimagining the Future of the Healthcare Association
Total Credits: 6
- Average Rating:
- Not yet rated
- Categories:
- Futures Research | Strategic Leadership & Governance
- Faculty:
- Dean A West, FASAE
- Duration:
- 1 day
- Location:
- Corporate/Association Events at OLC Education & Conference Center - Rosemont, Illinois
Tags: Live Events 2026 Healthcare
Description
2026 Theme: Sustainable Business Models and Leading Strategic Change
A One-Day Executive Think Tank for Healthcare Association Leaders
Since its inception in 2023, Reimagining the Future of the Healthcare Association has served as a premier, one-day collaborative think tank for CEOs and senior strategy staff of healthcare associations. This unique event convenes executive leaders representing clinicians—physicians, nurses, dentists, and allied health professionals—alongside association leaders representing institutional and system executives, forming a multidisciplinary dialogue that bridges practice, policy, and leadership.
Informed by extensive feedback from healthcare association CEOs, the 2026 event is centered on the pressing theme of Sustainable Business Models and Leading Strategic Change. As healthcare ecosystems evolve, the traditional assumptions underpinning association business models are no longer valid. From open-access publishing, reductions in member engagement and meeting attendance to changes in government policy, the future facing associations is very different from the past.
This year’s agenda confronts these issues head-on, focusing on how healthcare associations must adapt to remain financially viable and strategically relevant.
Participants will explore:
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The shifting environmental and financial assumptions impacting healthcare association operations;
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Innovative approaches to diversifying revenue, optimizing value, and strengthening member engagement;
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The dynamics of driving strategic change in complex, consensus-driven organizations;
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A diagnostic roadmap for identifying when change is necessary and how to guide it effectively—even when faced with resistance from Boards of Directors.
After engaging in high-level dialogue with a cross-disciplinary group of healthcare association executives, attendees will leave with new ideas and peer-tested strategies.
This is more than a meeting—it’s a strategic retreat to challenge conventional wisdom, align with future-focused leaders, and co-create the blueprint for the next generation of healthcare associations.
Join us for this exclusive gathering and take your place among the leaders reshaping the future of healthcare leadership.
Handouts
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Ebook - Reimagining the Future of the Healthcare Association
(1012.6 KB)
The Ebook Reimagining the Future of the Healthcare Association is a comprehensive white paper based on the research and contributions of past participants in the annual think tank, Reimagining the Future of the Healthcare Association. The report identifies, in depth, the changing environment facing healthcare, including the Culture of Care, the Organization of Care and the Delivery of Care. It provides the reader with a fundamental, multidisciplinary understanding of the issues driving the needs of healthcare association members and other stakeholders. The report provides a comprehensive identification of the changing strategic assumptions facing healthcare associations. Each of the central pillars of the healthcare association business model are examined, and detailed discussions of the changes facing these assumptions are outlined. In addition, the analysis examines current and emerging roles for healthcare associations representing opportunities for research, education, advocacy, and for the convening of healthcare stakeholders. Potential scenarios for each role are introduced and ideas for leveraging these roles for success are identified. Finally, the report provides a Discussion Guide designed to provide healthcare association leaders with a structured approach to discussing, deciding, and implementing a process to modify the association's strategy. A $45 value, this Ebook is provided free of charge to attendees. |
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Leading Strategic Change in Associations
(1005.4 KB)
Association Laboratory interviewed 25 professional and trade association CEOs about diagnosing, determining, and leading strategic change. This white paper provides a comprehensive analysis of the conclusions and recommendations from this research. Key domains include the following.
This white paper represents a comprehensive approach to effective practices in leading strategic change in association, acting as a practical guide for association chief staff officers.
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Available after Purchase | ||
Faculty
Dean A West, FASAE Related Seminars and Products
President
Association Laboratory
Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.
Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.
Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.
Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.
Location
Corporate/Association Events at OLC Education & Conference Center
(847) 384-4210
olcevents.com