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Issue Brief

Professional Development in Difficult Economic Times

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Education & Professional Development
Meg Whedbee, MPP


During the last decade, associations have focused on two primary strategies to achieve their resource goals: membership strategies and product strategies. The reliance on non-member strategies, specifically education and professional development strategies, has created additional pressure on association educators to develop their activities as revenue generators a difficult task in a challenging economic climate. This issue brief introduces the challenges faced by association as they seek to increase revenue through professional development programs, as well as steps associations can take to address these challenges.



Meg Whedbee, MPP's Profile

Meg Whedbee, MPP Related Seminars and Products

Senior Analyst

Association Laboratory

Meg Whedbee is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals.

Prior to Association Laboratory, Ms. Whedbee worked with a variety of industries including global public health and labor market research. Her expertise includes content creation and quality assurance of technical, academic, and educational materials, focusing on public policy and the social sciences.

Recent experience includes collaboration on program sustainability analyses, international health systems assessments, and other research documents for submission to stakeholders including USAID, foreign health ministries, and HUD.

Ms. Whedbee holds a Master of Public Policy degree from American University and a BA in Economics from New College of Florida.