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Issue Brief

Practical Execution of a Membership Marketing Program

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Membership & Engagement
Nicolette Haton


To successfully attract and keep members in associations, we must remember that membership marketing is a process. No single \'super\' idea will turn everything around. This Issue Brief explores the three distinct phases of the membership marketing process:

  1. Understanding your membership.
  2. Recruiting new members to your organization.
  3. Retaining those members.


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