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Planning for the Meetings of Tomorrow

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Meetings & Conventions
Dean A West, FASAE |  PCMA Education Foundation

Tags: New Price!


The technologies used by business event attendees and event organizers are rapidly evolving. This creates tremendous potential to use new technological tools to make events more compelling, educational, and fun. However, it also creates substantial challenges. Industry professionals face an overwhelming landscape of technology options, making it hard to know where to focus resources and how to make various platforms, applications, and tools work together effectively to support organizational goals and improve the attendee experience. This research-based white paper, produced on behalf of the PCMA Education Foundation, provides professionals in the business events industry with information that can help them think creatively and strategically about how to incorporate technology into their events.

We treat the virus crisis with respectful pricing! In response to the impact of the COVID-19 pandemic, Association Laboratory has lowered the price of this product from $19.95 to $15 to support our association community.  



Dean A West, FASAE's Profile

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Association Laboratory

Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.