Total Credits: 2
We often say this at Association Laboratory - Membership is not the solution for everyone. How to you get your association to stop focusing solely on membership, and pivot to incorporate both member and non-member strategies in your organization’s discussions?
This two-hour session will focus on the substantial challenges to recruitment and retention and introduce participants to engagement pathways.
Attendees will receive:
Association Laboratory is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
As a CAE Registered Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements. You must attend 90% of this session to receive credit.
Strategic Partners
Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance.
Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.
When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily-explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.
We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus
The Association Laboratory’s Research Alliance was formed in 2019 to investigate the future of the association business model.
Research Alliance members are SAEs (Societies of Association Executives), which comprise the voice of association management professionals at the global, national, regional and state/provincial level.
Members of the Research Alliance participate in the production of various research activities—such as Association Laboratory’s Looking ForwardTM a global environmental scan of the association strategy environment and, most recently, the COVID-19 Impact Study—by involving their association executive members and stakeholders in these critical industry studies.
Looking Forward Solutions 2023 Executive Summary (0.56 MB) | Available after Purchase |
Engaging Younger Members White Paper (1.94 MB) | Available after Purchase |
Leading Strategic Change in Associations (0.71 MB) | Available after Purchase |
Looking Forward Impact 2024 Executive Summary and Discussion Guide (802.5 KB) | Available after Purchase |
Felicia D. Kenan, JM, MPA, CAE, CMP is an accomplished executive director and association management professional with experience spanning various leadership roles across multiple industries. She has experience in strategic planning, stakeholder engagement, education, and operations. Her educational foundation is robust, with a Juris Master (JM) in Health Care Law, Policy, and Regulation from Emory School of Law, a Master of Public Administration (MPA) from South University, a Bachelor of Arts in English from North Carolina State University, and several other noteworthy certifications.
A dedicated member of the NCState Black Alumni Society and the American Society of Association Executives, Felicia’s commitment to excellence and continuous learning is evident in her ongoing pursuits and affiliations.