We often say this at Association Laboratory - Membership is not the solution for everyone. How to you get your association to stop focusing solely on membership, and pivot to incorporate both member and non-member strategies in your organization’s discussions?
This two-hour session will focus on the substantial challenges to recruitment and retention and introduce participants to engagement pathways.
Attendees will receive:
Association Laboratory is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
As a CAE Registered Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements. You must attend 90% of this session to receive credit.
Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance.
Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.
When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily-explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.
We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus
The Association Laboratory’s Research Alliance was formed in 2019 to investigate the future of the association business model.
Research Alliance members are SAEs (Societies of Association Executives), which comprise the voice of association management professionals at the global, national, regional and state/provincial level.
Members of the Research Alliance participate in the production of various research activities—such as Association Laboratory’s Looking ForwardTM a global environmental scan of the association strategy environment and, most recently, the COVID-19 Impact Study—by involving their association executive members and stakeholders in these critical industry studies.
|Looking Forward 2023 Executive Summary and Discussion Guide (0.92 MB)||Available after Purchase|
|Looking Forward Solutions 2023 Executive Summary (578.5 KB)||Available after Purchase|
|Engaging Younger Members White Paper (1.94 MB)||Available after Purchase|
|Leading Strategic Change in Associations (733.3 KB)||Available after Purchase|
Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.
Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.
Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.
Meg Whedbee is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals.
Prior to Association Laboratory, Ms. Whedbee worked with a variety of industries including global public health and labor market research. Her expertise includes content creation and quality assurance of technical, academic, and educational materials, focusing on public policy and the social sciences.
Recent experience includes collaboration on program sustainability analyses, international health systems assessments, and other research documents for submission to stakeholders including USAID, foreign health ministries, and HUD.
Ms. Whedbee holds a Master of Public Policy degree from American University and a BA in Economics from New College of Florida.