Non-members Matter!

We often say this at Association Laboratory - Membership is not the solution for everyone. How to you get your association to stop focusing solely on membership, and pivot to incorporate both member and non-member strategies in your organization’s discussions?

This two-hour session will focus on the substantial challenges to recruitment and retention and introduce participants to engagement pathways.

Attendees will receive:

• Data - Access to the Looking Forward survey dashboard, where you can customize results to gain greater insights into your organization. 
• Resources - The research-based, peer-driven white paper, Leading Strategic Change in Associations. It outlines recommendations from 25 CEOs on how to successfully lead strategic change.
• CAE Credit - Certificate for two CAE credits (live attendance required)

Association Laboratory is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae. 

As a CAE Registered Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements. You must attend 90% of this session to receive credit.

Strategic Partners

Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance. 

Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.

When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily-explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.

We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus

The Association Laboratory’s Research Alliance was formed in 2019 to investigate the future of the association business model.

Research Alliance members are SAEs (Societies of Association Executives), which comprise the voice of association management professionals at the global, national, regional and state/provincial level.

Members of the Research Alliance participate in the production of various research activities—such as Association Laboratory’s Looking Forward^TM  a global environmental scan of the association strategy environment and, most recently, the COVID-19 Impact Study—by involving their association executive members and stakeholders in these critical industry studies.