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Issue Brief

Membership Dues as a Strategic Marketing Tool


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Category:
Membership & Engagement
Faculty:
Dean A West
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Description

Membership dues, in combination with other revenue sources, are an integral part of the overall financing solution necessary to provide superior, sustainable levels of service for an association. This Issue Brief provides an overview of membership dues, and how they can be used as a marketing strategy and financing tool for an association. It also includes tips for evaluating membership dues, especially when they are used as a funding mechanism.

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