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Issue Brief

Membership Dues as a Strategic Marketing Tool


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Category:
Membership & Engagement
Faculty:
Dean A West, FASAE


Description

Membership dues, in combination with other revenue sources, are an integral part of the overall financing solution necessary to provide superior, sustainable levels of service for an association. This Issue Brief provides an overview of membership dues, and how they can be used as a marketing strategy and financing tool for an association. It also includes tips for evaluating membership dues, especially when they are used as a funding mechanism.

Handouts

Faculty

Dean A West, FASAE's Profile

Dean A West, FASAE Related seminars and products: 34

President

Association Laboratory


Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.


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