Looking Forward 2024 Solutions: The Association Strategies Essential to Success
Total Credits: 1.5
- Average Rating:
- Not yet rated
- Categories:
- Digital Workshops | Futures Research | Strategic Leadership & Governance
- Faculty:
- Dean A West, FASAE | Nikki Golden, CAE | Felicia Kenan, JM, MPA, CAE, CMP | Francine Johannesen | Stefanie Svisco
- Duration:
- 1 Hour 30 Minutes
Description
Looking Forward® 2024 Solutions is yearly research that tests 120 strategies currently being implemented by associations to discover the ideas that association leaders believe are most critical to success. Dean West, FASAE, president of Association Laboratory and a leading Futurist for the association community, will provide you with the first look at the data from Looking Forward® Solutions, the most current and comprehensive examination of association strategy.
Attendees will:
- Identify the key strategies that associations believe are critical to success and why they are so essential to the future of associations.
- Understand the principal challenges facing association strategy as the sector continues to change in relation to current events.
- Learn how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board.
From membership to meetings, to advocacy and education, this is the most current and comprehensive dataset on strategies association leaders consider essential to success. This presentation will provide you with an interpretation of the 2024 data--with some benchmarking from last year--and an understanding of why the association sector is pursing these strategies.
We will also hear from a panel of component leaders--Texas AGD Executive Director Francine Johannesen, CAE, and APA Florida Executive Director Stefanie Svisco--to hear their take on the data and what they're seeing at their respective organizations.
In addition, you will be provided with complimentary access to the Looking Forward Dashboard. This online, customizable dashboard allows you to create custom reports unique to your needs. You also have the ability to review and customize the data from Looking Forward Impact an examination of more than 75 factors influencing members, their relationship with associations, and the challenges they create for strategy, as well as the Challenges study, which collects insights from the association sector challenges currently being faced by associations trying to execute on their strategies.
A certificate for 1.5 CAE hours will be issued to all attendees of the live workshop. A webinar recording will be shared with all registrants. Please note that you must attend the live version to receive CAE credit.
Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance.
Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.
When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily-explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.
We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus
Handouts
| Looking Forward Impact 2024 Executive Summary and Discussion Guide (802.5 KB) | Available after Registration | ||
| Looking Forward Challenges 2024 Executive Summary and Discussion Guide (488.4 KB) | Available after Registration | ||
Faculty
Dean A West, FASAE Related Seminars and Products
President
Association Laboratory
Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.
Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.
Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.
Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.
Nikki Golden, CAE Related Seminars and Products
Association Laboratory
Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.
Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.
Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.
Felicia Kenan, JM, MPA, CAE, CMP Related Seminars and Products
Strategist
Association Laboratory
Felicia D. Kenan, JM, MPA, CAE, CMP is an accomplished executive director and association management professional with experience spanning various leadership roles across multiple industries. She has experience in strategic planning, stakeholder engagement, education, and operations. Her educational foundation is robust, with a Juris Master (JM) in Health Care Law, Policy, and Regulation from Emory School of Law, a Master of Public Administration (MPA) from South University, a Bachelor of Arts in English from North Carolina State University, and several other noteworthy certifications.
A dedicated member of the NCState Black Alumni Society and the American Society of Association Executives, Felicia’s commitment to excellence and continuous learning is evident in her ongoing pursuits and affiliations.
Francine Johannesen Related Seminars and Products
Executive Director
Texas Academy of General Dentistry
“The World is Run by Those that Show Up,” is a quote that best describes Francine Johannesen, Certified
Association Executive (CAE) and Executive Director of Texas Academy of General Dentistry.
Specializing in corporate, small business, and non-profit senior executive leadership, Francine’s career and commitment to community has always centered around showing up to help others and her organization find success. In addition to 15 years as an Executive Director, she has worked in the government energy sector, at a Fortune 250 energy company, and at several large and small businesses.
She has proudly served in a volunteer leadership capacity on several 501c6 and c3 boards – which is how she discovered her passion to help others succeed, and where she fell in love with the art of leading professional membership organizations.
Utilizing her degrees in management and marketing, her CAE designation, along with her executive experience in association leadership and private business, she begins her workday guiding and strengthening the only organization in Texas that advocates for general dentists. Together with the professional staff and volunteers, she shows up to advance the strategic direction of the Texas AGD by discovering innovative ways to serve the profession.
Francine thinks life is better at the lake and balances her life with her family close by her side – especially the newest addition to the family, the first grandchild.