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Looking Forward 2024 Impact: First Look at Trends and Analysis

Total Credits: 1.5

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Digital Workshops |  Futures Research |  Strategic Leadership & Governance
Dean A West, FASAE |  Nikki Golden, CAE |  Felicia Kenan, JM, MPA, CAE, CMP
2 Hours



Dean West, FASAE and a leading Futurist for the association community will familiarize you with data from Looking Forward 2024 Impact, the most current and comprehensive examination of 75 critical factors affecting association members and the potential impacts on association strategy. The research covers factors affecting the association environment in six domains, including economic, information and technology, workforce, government, global as well as stakeholder perceptions.

Attendees will:

  • Understand the factors impacting association strategy 
  • Identify what associations are doing to strategically adapt
  • Utilize custom reporting to facilitate conversations that are unique to your Board or staff with access to the complimentary Looking Forward Dashboard, which houses three key studies of the association sector--Impact, Solutions and DEI

From economic and workforce factors to government and global factors and those factors dealing with uncertainty and adaptation, this is the most current and comprehensive database on the issues impacting associations and their strategies. This presentation will provide you with an interpretation of the new data and an understanding of how associations are being affected by these outside factors influencing members, their relationship with associations and the challenges they create for strategy. In addition, there will be a panel discussion, so you may hear from your peers how they view and use the data with their volunteer leaders and staff.

In addition, you will be provided with complimentary access to the Looking Forward Dashboard. This online customizable dashboard allows you to create custom reports, unique to your needs. You will also have the ability to review and customize data from:

  • Looking Forward (Solutions), which tested 120 strategies being implemented by associations to discover the ideas that association leaders believe are the most critical to success
  • Looking Forward (DEI), which looks at the perceptions, challenges and solutions to DEI issues.
  • A certificate for 1.5 CAE hours will be issued to all attendees of the live workshop.

A webinar recording will be shared with all registrants. Please note that you must attend the live version to receive CE credit.

Nucleus is the official Data Analytics Solution to the Association Research Alliance. 

Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.

When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.

We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus




Dean A West, FASAE's Profile

Dean A West, FASAE Related Seminars and Products


Association Laboratory

Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.

Nikki Golden, CAE's Profile

Nikki Golden, CAE Related Seminars and Products

Association Laboratory

Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.

Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.

Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.

Felicia Kenan, JM, MPA, CAE, CMP's Profile

Felicia Kenan, JM, MPA, CAE, CMP Related Seminars and Products


Association Laboratory

Felicia D. Kenan, JM, MPA, CAE, CMP is an accomplished executive director and association management professional with experience spanning various leadership roles across multiple industries. She has experience in strategic planning, stakeholder engagement, education, and operations. Her educational foundation is robust, with a Juris Master (JM) in Health Care Law, Policy, and Regulation from Emory School of Law, a Master of Public Administration (MPA) from South University, a Bachelor of Arts in English from North Carolina State University, and several other noteworthy certifications.

A dedicated member of the NCState Black Alumni Society and the American Society of Association Executives, Felicia’s commitment to excellence and continuous learning is evident in her ongoing pursuits and affiliations.