Looking Forward 2024 Challenges: First look at how the issues impact association strategy
Total Credits: 1.5
- Average Rating:
- 31
- Categories:
- Digital Workshops | Futures Research | Strategic Leadership & Governance
- Faculty:
- Dean A West, FASAE | Nikki Golden, CAE | Felicia Kenan, JM, MPA, CAE, CMP | Chet Seward | Andrea Wieters
- Duration:
- 1 Hour 30 Minutes
- Format:
- Audio and Video
Description
Thanks to the Looking Forward® Impact survey, we have a sense of how our current environment is impacting association members.
This event will examine the logical next question-- given the situation association members are in, how will this impact association strategy? What are the challenges associations face to their strategies and business model as they endeavor to carry out their Mission?
Previously part of the Looking Forward Impact survey, these Challenges questions have been spun off into their own survey to make each survey shorter and easier to take.
Later this year, the Looking Forward Solutions survey will follow up on these challenges with a look at what associations are doing to deal with the challenges they face.
Dean West, FASAE and a leading Futurist for the association community, will familiarize you with data from Looking Forward® 2024 Challenges survey. The research covers many areas of potential challenge, including member retention and acquisition, face-to-face and virtual meetings and events, education strategy, DEI initiatives, and more.
Attendees will:
• Understand the challenges facing association strategy
• Identify the commonalities among associations
• Utilize custom reporting to facilitate conversations that are unique to your Board or staff with access to the complimentary Looking Forward® Dashboard
Looking Forward® Challenges is the most current and comprehensive investigation into the challenges impacting associations and their strategies. This presentation will provide you with an interpretation of the new data and understanding of how associations are being affected by the outside factors influencing members. In addition, there will be a panel discussion so you may hear from your peers how they view and use the data with their volunteer leaders and staff.
The Looking Forward® series of surveys is the longest-running association sector research project, providing industry-leading data and research since 2012.
Association Laboratory is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
As a CAE Registered Provider educational program related to the CAE exam content outline, this program may be applied for 1.5 credits toward your CAE application or renewal professional development requirements.
Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance.
Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.
When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.
We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus
Handouts
| Looking Forward Challenges 2024 Executive Summary (488.4 KB) | Available after Registration | ||
| Looking Forward Impact 2024 Executive Summary and Discussion Guide (802.5 KB) | Available after Registration | ||
| Looking Forward DEI 2021 Executive Summary and Discussion Guide (1.45 MB) | Available after Registration | ||
Faculty
Dean A West, FASAE Related Seminars and Products
President
Association Laboratory
Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.
Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.
Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.
Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.
Nikki Golden, CAE Related Seminars and Products
Association Laboratory
Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.
Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.
Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.
Felicia Kenan, JM, MPA, CAE, CMP Related Seminars and Products
Strategist
Association Laboratory
Felicia D. Kenan, JM, MPA, CAE, CMP is an accomplished executive director and association management professional with experience spanning various leadership roles across multiple industries. She has experience in strategic planning, stakeholder engagement, education, and operations. Her educational foundation is robust, with a Juris Master (JM) in Health Care Law, Policy, and Regulation from Emory School of Law, a Master of Public Administration (MPA) from South University, a Bachelor of Arts in English from North Carolina State University, and several other noteworthy certifications.
A dedicated member of the NCState Black Alumni Society and the American Society of Association Executives, Felicia’s commitment to excellence and continuous learning is evident in her ongoing pursuits and affiliations.
Chet Seward Related Seminars and Products
Chief Strategy Officer
Colorado Medical Society
Chet is the chief strategy officer at the Colorado Medical Society, overseeing all policy and advocacy activities for the largest physician association in the state. With a passion for solving wicked problems, he has more than 25 years of association management experience, with expertise in public affairs, communications, complex program management, and strategy. When he's not working various advocacy initiatives or spending time with his family, you can find him outside on some sort of biking, hiking, skiing or mountain adventure.