Looking Forward 2024 Challenges: First look at how the issues impact association strategy

Thanks to the Looking Forward® Impact survey, we have a sense of how our current environment is impacting association members.
 
This event will examine the logical next question-- given the situation association members are in, how will this impact association strategy? What are the challenges associations face to their strategies and business model as they endeavor to carry out their Mission?
 
Previously part of the Looking Forward Impact survey, these Challenges questions have been spun off into their own survey to make each survey shorter and easier to take. 
 
Later this year, the Looking Forward Solutions survey will follow up on these challenges with a look at what associations are doing to deal with the challenges they face.
 
Dean West, FASAE and a leading Futurist for the association community, will familiarize you with data from Looking Forward® 2024 Challenges survey. The research covers many areas of potential challenge, including member retention and acquisition, face-to-face and virtual meetings and events, education strategy, DEI initiatives, and more.
 
Attendees will:
•    Understand the challenges facing association strategy
•    Identify the commonalities among associations
•    Utilize custom reporting to facilitate conversations that are unique to your Board or staff with access to the complimentary Looking Forward® Dashboard
 
Looking Forward® Challenges is the most current and comprehensive investigation into the challenges impacting associations and their strategies. This presentation will provide you with an interpretation of the new data and understanding of how associations are being affected by the outside factors influencing members. In addition, there will be a panel discussion so you may hear from your peers how they view and use the data with their volunteer leaders and staff.
 
The Looking Forward® series of surveys is the longest-running association sector research project, providing industry-leading data and research since 2012.

Association Laboratory is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae. 

As a CAE Registered Provider educational program related to the CAE exam content outline, this program may be applied for 1.5 credits toward your CAE application or renewal professional development requirements.

Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance. 

Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.

When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.

We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus