Skip to main content
 This program is not active.
Not Found

Looking Forward 2023 Solutions: The Association Strategies Essential to Success

Total Credits: 1.5

Average Rating:
Digital Workshops |  Futures Research |  Strategic Leadership & Governance
Dean A West, FASAE |  Leo Baran |  Jeanette Gass |  Nikki Golden, CAE
1 Hour 30 Minutes
Audio and Video



Looking Forward® 2023 Solutions is yearly research that tests 120 strategies currently being implemented by associations to discover the ideas that association leaders believe are most critical to success. Dean West, FASAE, president of Association Laboratory and a leading Futurist for the association community, will provide you with the first look at the data from Looking Forward® Solutions, the most current and comprehensive examination of association strategy.

Attendees will:

  • Identify the key strategies that associations believe are critical to success and why they are so essential to the future of associations.
  • Understand the principal challenges facing association strategy as the sector continues to change in relation to current events.
  • Learn how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board.

From membership to meetings, to advocacy and education, this is the most current and comprehensive dataset on strategies association leaders consider essential to success. This presentation will provide you with an interpretation of the 2023 data--with some benchmarking from last year--and an understanding of why the association sector is pursing these strategies. 

In addition, you will be provided with complimentary access to the Looking Forward Dashboard. This online, customizable dashboard allows you to create custom reports unique to your needs. You also have the ability to review and customize the data from Looking Forward Impact an examination of more than 75 factors influencing members, their relationship with associations, and the challenges they create for strategy, as well as the DEI Association study, which collects insights from the association sector on the perceptions, challenges and solutions to DEI issues.

A certificate for 1.5 CAE hours will be issued to all attendees of the live workshop. A webinar recording will be shared with all registrants. Please note that you must attend the live version to receive CAE credit.

Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance. 

Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.

When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily-explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.

We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus



Dean A West, FASAE's Profile

Dean A West, FASAE Related seminars and products


Association Laboratory

Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.

Leo Baran's Profile

Leo Baran Related seminars and products

Director of Membership and SEA Engagement

National Council of Structural Engineers Associations (NCSEA)

A Chicago-area native, Leo received his BS degree in Metallurgical Engineering from the Illinois Institute of Technology (IIT).  His career spans both the metal casting industry and its various associations, having held positions from application engineer, sales and technical customer service on the industry side … and director of membership serivces to executive director of a subgroup of a metalcasting association, who’s focus was on industry marketing to the profession’s buyers and designers.

Leo’s association experience includes sucesses at the American Foundry Society, North American Die Casting Association and is curently the Director of Membership & SEA Outreach for the National Council of Structural Engineers Associations.

Jeanette Gass's Profile

Jeanette Gass Related seminars and products

Senior Program Manager, Global Market Development

International City/County Management Association

Jeanette Gass is Senior Program Manager, Global Market Development for ICMA where she works to grow ICMA's presence worldwide through ICMA's Global Engagement Strategy. Prior to ICMA, she worked at several global scientific associations in partnerships, grants, and program management. She holds a Master of Arts in Global Communication from George Washington University and a Master of Science in Nonprofit & Association Management from University of Maryland University College. She received her Bachelor of Arts in International Studies from The University of Iowa with a focus in international communications.


Outside of work, she is Vice President for the Association of Certified Nonprofit Professionals, a volunteer with Phi Sigma Pi National Honor Fraternity, and is a member of the Young Professionals Advisory Council for ASAE. In 2019, she was named an ASAE NextGen Scholar and was named to Association Forum’s 2020 Forty Under 40 for her interest in and commitment to association management.

Nikki Golden, CAE's Profile

Nikki Golden, CAE Related seminars and products

Association Laboratory

Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.

Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.

Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.