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Looking Forward™ 2020

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Association Laboratory Research Alliance: Sector Analysis | COVID-19 and Looking Forward 2020
Futures Research
Dean A West, FASAE |  Meg Whedbee
Never expires.


We treat the virus crisis with respectful pricing! In response to the impact of the COVID-19 pandemic, Association Laboratory has lowered the price of this product from $95 to $45 to support our association community.  ​  

Looking Forward 2020 is the association sector's leading environmental scan. The 9th Edition of the report is based on data collected from 500 trade and professional association CEO's and other senior executives. These leaders represent thousands of association members from more than 20 industry and professional sectors. It examines relevant differences between trade and professional associations. It highlights differences by association scope - from local to global. For the first time ever, Looking Forward 2020 includes insights by association CEOs into the strategies they believe will be critical to success. Looking Forward 2020 also incorporates findings from the Association Laboratory Study on the impact of COVID-19 on the association community.


Looking Forward is the association industry's most current, relevant and useful environmental scan. It will give you the evidence-based insight necessary to lead the conversation about your association's future. 

This investigation considered more than 50 different factors in the business environment with an impact on individual and organizational association members, as well as more than 40 implications for association strategy.
In addition, the study looked at over 25 potential solutions to the challenges facing associations.​


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