Association Laboratory's three-part webinar course that will help senior association leaders prepare for their organization’s future by deep-diving into insights from the longest-running environmental scan in the association industry, Looking Forward™. Led by Dean West, President and Founder of Association Laboratory, and based on the Looking Forward 2019 research, this three-part series advances association executives' knowledge on factors impacting the association environment, implications on association strategy, and solutions to challenges associations face.
This Course met once a week during a sixty-minute webinar, over the span of a three week period.
Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.
Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.
Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.
Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.
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