Looking Forward 2019 is the association sector's leading environmental scan. The 8th Edition of the report is based on data collected from nearly 400 trade and professional association CEO's and other senior executives. These leaders represent thousands of association members from more than 20 industry and professional sectors. It examines relevant differences between trade and professional associations. It highlights differences by association scope from local to global.
|Looking Forward 2019 Executive Summary (234.5 KB)||Available after Registration|
Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.
Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.
Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.
Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.
Meg Whedbee is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals.
Prior to Association Laboratory, Ms. Whedbee worked with a variety of industries including global public health and labor market research. Her expertise includes content creation and quality assurance of technical, academic, and educational materials, focusing on public policy and the social sciences.
Recent experience includes collaboration on program sustainability analyses, international health systems assessments, and other research documents for submission to stakeholders including USAID, foreign health ministries, and HUD.
Ms. Whedbee holds a Master of Public Policy degree from American University and a BA in Economics from New College of Florida.