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Looking Forward™ 2019 Discussion Guide


Looking Forward™ 2019 Discussion Guide –  You receive a 12 page Looking Forward™ Moderator’s Discussion Guide. Lead productive discussions about your association’s future with staff and volunteer leaders with this twelve page instructional resource.  The Looking Forward™ Discussion Guide includes everything from process diagrams to advice on selecting participants. It gives you sample agendas and on-site worksheets to make your discussions productive. Based on Association Laboratory’s 20 years of experience in environmental scanning and strategic planning , this resource gives you everything you need to lead discussions that result in actionable strategy.



Dean A West, FASAE's Profile

Dean A West, FASAE Related seminars and products


Association Laboratory

Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.

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