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Webinar

Looking Forward 2022 (Impact): Trends and Analysis


Total Credits: 1

Average Rating:
   5
Categories:
Digital Workshops |  Strategic Leadership & Governance |  Futures Research |  Research Tools & Techniques
Faculty:
Nikki Golden, CAE |  Miranda Barrett, CAE, PMP
Duration:
1 hour
Format:
Audio and Video

Dates



Description

If you missed the unveiling of the Looking Forward® 2022 (Impact) data, join us for this repeat webinar!

Dean West, FASAE and a leading Futurist for the association community will familiarize you with data from Looking Forward 2022 (Impact), the most current and comprehensive examination of 75 critical factors affecting association members and the potential impacts on association strategy. The research covers factors affecting the association environment in six domains, including economic, information and technology, workforce, government, global as well as stakeholder perceptions.

Attendees will:

  • Understand the factors impacting association strategy 
  • Identify what associations are doing to strategically adapt
  • Utilize custom reporting to facilitate converssations that are unique to your Board or staff with access to the complimentary Looking Forward Dashboard, which houses three key studies of the association sector--Impact, Solutions and DEI

From economic and workforce factors to government and global factors and those factors dealing with uncertainty and adaptation, this is the most current and comprehensive database on the issues impacting associations and their strategies. This presentation will provide you with an interpretation of the new data and understanding on how associations are being affected by these outside factors influencing members, their relationship with associations and the challenges they create for strategy. In addition, there will be a panel discussion so you may hear from your peers how they view and use the data with their volunteer leaders and staff.

In addition, you will be provided with complimentary access to the Looking Forward Dashboard. This online customizable dashboard allows you to create custom reports, unique to your needs. You will also have the ability to review and customize data from:

  • Looking Forward (Solutions), which tested 120 strategies being implemented by associations to discover the ideas that association leaders believe are the most critical to success
  • Looking Forward (DEI), which looks at the perceptions, challenges and solutions to DEI issues.A certificate for 1.5 CAE hours will be issued to all attendees of the live workshop.

A webinar recording will be shared with all registrants. Please note that you must attend the live version to receive CAE credit.

Nucleus is the official Data Analytics Solution to the Association Research Alliance. 

Built on modern data lake technology, Nucleus brings together the vast amounts of member data currently stored in different systems used by associations (AMS/CRM, email marketing, events, learning/certification, online community and more) and makes insights into this data available to everyone: staff, leadership, components, the board – and even members.

When you browse a Looking Forward Dashboard you are using Nucleus, a version specially configured to deliver the results of this industry research in an easily-explorable format. We are thrilled to have been chosen as the official data analytics solution of the Association Laboratory Research Alliance and hope you enjoy this new way to delve into findings from this and other Looking Forward studies.

We invite you to browse the Analytics for Associations Success Kit to learn more about Nucleus and to contact us to discuss use cases at your organization at Shepherd.Smith@communitybrands.com.

Handouts

Faculty

Nikki Golden, CAE's Profile

Nikki Golden, CAE Related Seminars and Products

Association Laboratory


Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.

Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.

Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.


Miranda Barrett, CAE, PMP's Profile

Miranda Barrett, CAE, PMP Related Seminars and Products

Strategist

Association Laboratory


Miranda Barrett, CAE, PMP has a diverse background in a variety of membership organizations. Prior to joining the Association Laboratory team, Miranda served as Vice President of Membership at The Community Company, which launches and manages professional communities for media brands. Miranda led a team responsible for the communications, publishing, member service, events, online communities and overall retention of 20+ organizations. Prior to that, Miranda held a number of positions at the Entrepreneurs’ Organization (EO), for ten years. She also served as the Executive Director of the Women In Trucking Foundation, growing their scholarship program.

Miranda has spoken around the world on topics of entrepreneurship and community-building. She has extensive international experience, including launching new chapters of EO, expanding the Global Student Entrepreneur Awards to 55 countries and bringing groups of entrepreneurs on diplomatic mentoring missions to Africa, South America and the Middle East.