Identifying Common Association Research Challenges
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- Categories:
- Strategic Leadership & Governance
- Faculty:
- Dean A West, FASAE
Description
By focusing on building the association’s understanding of the market and developing systems to link member needs more fully with organizational structure and resource investment, the modern association can maintain the highest levels of membership value and create long-term sustainable initiatives to improve member acquisition, satisfaction, and retention.
As the organization matures, it becomes more difficult to identify a “silver bullet” answer to its challenges. This white paper will help associations understands the need to make incrementally better decisions over time.
Handouts
| Identifying Common Association Research Challenges (662.8 KB) | 13 Pages | Available after Purchase |
Faculty
Dean A West, FASAE Related Seminars and Products
President
Association Laboratory
Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.
Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.
Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.
Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.
