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Designing a Compelling Educational Event

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Meetings & Conventions
Nicolette Haton Shanks, MBA, CAE |  Meg Whedbee, MPP |  Miranda Barrett

Tags: New Price!


Learn What Makes Educational Events Compelling

Designing compelling face-to-face educational events is critical to associations (and companies) pursuing education or content strategies.

This Association Laboratory research-based, peer-driven white paper, Designing a Compelling Educational Event  highlights areas critical to the creation of compelling education events and provides you with practical tools and resources you can use to make sure your education activities are successful.

Designing a Compelling Educational Event is based on Association Laboratory’s client experience creating successful education and event strategy and information collected from over 150 recognized trade and professional association leaders with decades of practical experience creating successful face to face educational events.

Association Laboratory’s Designing a Compelling Education Event gives you ideas, insights and help in the following areas.

Strategy: Designing a Compelling Educational Event Examines What’s Critical to Event Success

The Decision to Attend

Designing a Compelling Educational Event examines factors influencing the decision to attend that need to guide decisions by marketing and event staff. Topics include the importance of the event description,  learning content, speakers and peer learning activities. It provides information on the role of logistics, understanding attendee attitudes towards professional development and incorporating this understanding into event promotion and marketing.

The Event Experience

Designing a Compelling Educational Event  provides insight into the role of attendee learning preferences. It outlines ideas into the the use of technology and the application of effective presentation styles to improve learning and engagement. In addition, research-based perceptions on the important role of attendee composition and peer-based learning are examined.

Post-Event Success

Designing a Compelling Educational Event gives you ideas on using the post-event time frame to improve the learning from your educational event and increase the satisfaction of attendees and the likelihood of future attendance. From engaging attendee teams to applying the learning from the event to the daily work, this information ensures a high return on the attendee dollar.

Execution: Get Practical Tools and Resources to Help Make Your Educational Events More Successful

Designing a Compelling Educational Event includes handy resources to help you immediately improve your events including the following:

Core Competency Understanding

Lead a successful internal discussion on best practices in topic assessment, planning and evaluation. Define core competencies and review critical steps in continuing education programming. From content selection, prioritization and development, to evaluations and outcomes measures.

Management Tools and Resources

Start improving your events today by using an easy-to-modify checklist guiding implementation and customizing speaker templates to your exact needs. Don’t reinvent the wheel, start being successful today.

Additional Event and Education Resources

For more insight into how to produce a successful event, see Planning for the Meetings of Tomorrow, the Association Laboratory environmental scan into the use of technology to improve attendee engagement was conducted with the support of the Professional Convention Management Association Foundation.

We treat the virus crisis with respectful pricing! In response to the impact of the COVID-19 pandemic, Association Laboratory has lowered the price of this product from $19.95 to $15 to support our association community.  



Nicolette Haton Shanks, MBA, CAE's Profile

Nicolette Haton Shanks, MBA, CAE Related Seminars and Products

Association Laboratory

Nikki Haton Shanks, MBA, CAE is a Strategist for Association Laboratory. She is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals. Nikki been involved with associations for over 10 years and is a recognized leader in association management having received Association Forum’s Forty Under 40 Award. She has been active in membership and volunteer engagement for the American Academy of Dermatology, American Society for Healthcare Risk Management, and American Academy of Periodontology. She is a member of the ASAE Healthcare Community Advisory Committee and volunteers with FSAE. She speaks and produces content on association topics related to content strategy, leadership, membership, and events.

Ms. Haton received her MBA from Benedictine University and her BA in International Studies (Spanish & Latin American Studies) from Loyola University of Chicago. She obtained her CAE in 2016

Meg Whedbee, MPP's Profile

Meg Whedbee, MPP Related Seminars and Products

Senior Analyst

Association Laboratory

Meg Whedbee is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals.

Prior to Association Laboratory, Ms. Whedbee worked with a variety of industries including global public health and labor market research. Her expertise includes content creation and quality assurance of technical, academic, and educational materials, focusing on public policy and the social sciences.

Recent experience includes collaboration on program sustainability analyses, international health systems assessments, and other research documents for submission to stakeholders including USAID, foreign health ministries, and HUD.

Ms. Whedbee holds a Master of Public Policy degree from American University and a BA in Economics from New College of Florida.