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Issue Brief

Creating a Knowledge Base for Membership Marketing Success

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Membership & Engagement
Meg Whedbee, MPP


A key challenge associations leaders experience is how to guide the association into new stages of growth. This Issue Brief explores an area too often ignored by associations; identifying valuable target markets and assessing market needs. This information is vital to the creation and successful implementation of a marketing strategy.



Meg Whedbee, MPP's Profile

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Senior Analyst

Association Laboratory

Meg Whedbee is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals.

Prior to Association Laboratory, Ms. Whedbee worked with a variety of industries including global public health and labor market research. Her expertise includes content creation and quality assurance of technical, academic, and educational materials, focusing on public policy and the social sciences.

Recent experience includes collaboration on program sustainability analyses, international health systems assessments, and other research documents for submission to stakeholders including USAID, foreign health ministries, and HUD.

Ms. Whedbee holds a Master of Public Policy degree from American University and a BA in Economics from New College of Florida.