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Issue Brief

Creating a Knowledge Base for Membership Marketing Success


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Category:
Membership & Engagement
Faculty:
Meg Whedbee
License:
Never expires.


Description

A key challenge associations leaders experience is how to guide the association into new stages of growth. This Issue Brief explores an area too often ignored by associations; identifying valuable target markets and assessing market needs. This information is vital to the creation and successful implementation of a marketing strategy.

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