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Recorded Webinar

COVID-19 Impact on Associations: The Sound of Silence


SOLD OUT!! Watch for our next session. 

Association Laboratory is a CAE Provider; this webinar provides one (1) CAE Credit under Domain 1 Strategic Management. The presentation is one hour followed by a 30 minutes long Q&A session. 

Once you register, go to the My Account page to add this webinar to your Calendar. 

Participants in this webinar will receive 15% off the purchase of the Looking Forward 2020 paper. 


Based on Association Laboratory’s global study, The Strategic and Economic Impact of COVID-19 on the Association Sector, this event will provide an in-depth look at the data collected during the final two weeks of March. This global study of more than 1,000 association leaders offers the most current, objective picture of the situation facing associations.


You will have the opportunity to ask questions of three leading association experts who contributed to the report.  Areas this webinar will cover:


Adapting Your Association’s Strategy – Dean West, FASAE

Legal Strategy and Risk Mitigation – Paula Cozzi Goedert, JD

Financial Strategy and Risk Mitigation - Rob Olcott, FASAE, CAE


The data presented in this webinar is the most comprehensive analysis to date of the business environment facing associations and association leaders in light of the COVID-19 pandemic. The webinar will review the following key points.


  • Risk Profile - How well prepared are associations to weather the economic disruption and which associations are at risk?
  • Near Term Impact - What was the most common near-term response that associations took to adapt to this dynamic environment?
  • Stakeholder Implications - What are implications on members, sponsors and exhibitors and speakers/subject matter experts?
  • Future Focused Solutions - What are association strategies and legal and financial considerations that should be the focus for associations moving forward?


Prior to the webinar, you can access the FREE report, The Strategic and Economic Implications of COVID-19 on the Association Sector. The nearly 60-page, in-depth research report provides insights by association size and scope and includes nearly 10 pages of ideas and recommendations to help your association move forward during this crisis.


In addition, participants will receive a 15% discount on the 9th edition of Looking Forward™ 2020. This globally recognized environmental scan of the association strategy environment has been updated to take the COVID-19 impact into account. Learn from more than 500 association leaders on the following:


  • The changes in the business environment they believe will most impact their members.
  • The implications they see for association strategy (from membership to meetings).
  • The strategies they think are most likely to position associations for success.


These two sector-wide studies will give you and your leaders the most current, relevant and actionable data to inform your decisions.


The COVID 19 and the Looking Forward™ 2020 research projects, led by Association Laboratory, were a cooperative industry-wide effort utilizing the Association Laboratory Research Alliance. The Association Laboratory Research Alliance is a diverse alliance of state, national and global specialty societies formed to investigate the changing environment facing associations and to present the business models association leaders are designing to adapt to this environment.



Dean A West, FASAE's Profile

Dean A West, FASAE Related Seminars and Products


Association Laboratory

Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.

Paula Cozzi Goedert, JD Related Seminars and Products


Barnes and Thornburg LLC

Paula Cozzi Goedert is one of Chicago’s most well-known and respected association attorneys. She is a partner in the Corporate Department of Barnes and Thornburg LLC in Chicago and chairs the Associations & Foundations Practice Group. She concentrates her practice on the representation of non-profit organizations, including healthcare and professional societies, boards and associations, charities and private foundations. Ms. Goedert serves as general or lead counsel for many national associations and non-profits.

Rob Olcott, CAE, FASAE, CIMA Related Seminars and Products

Regional Director

DiMeo Schneider and Associates, LLC

Rob Olcott is one of the association profession’s leaders on investment strategy and the strategic use of reserves for associations. He earned his CAE in 1983, was named an ASAE Fellow in 2010 and in 2016 was presented the ASAE Academy of Leaders award. He is a Regional Director at DiMeo Schneider and Associates, LLC.

Founded in 1995, DiMeo Schneider provides strategic, client-centric investment consulting solutions intended to help our clients prosper. Retirement plan sponsors, nonprofit organizations, financial institutions and private clients appreciate that Investment Consulting is our business.