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Issue Brief

Controlling Potential Product Cannibalization

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Content is Queen
Marketing & Communication
Meg Whedbee, MPP


Today's modern association is creating more complex product strategies than ever before. Unfortunately, this creates a difficult problem for associations. As new products are created, they take business away from existing products and services. The key to integrating product strategies is to take a holistic approach when viewing your association. This issue brief outlines the six steps to guide product and pricing strategies in a way that avoids product cannibalization and helps you prioritize and grow your association's programs.



Meg Whedbee, MPP's Profile

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Senior Analyst

Association Laboratory

Meg Whedbee is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals.

Prior to Association Laboratory, Ms. Whedbee worked with a variety of industries including global public health and labor market research. Her expertise includes content creation and quality assurance of technical, academic, and educational materials, focusing on public policy and the social sciences.

Recent experience includes collaboration on program sustainability analyses, international health systems assessments, and other research documents for submission to stakeholders including USAID, foreign health ministries, and HUD.

Ms. Whedbee holds a Master of Public Policy degree from American University and a BA in Economics from New College of Florida.