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Issue Brief

Controlling Potential Product Cannibalization


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Bundles:
Content is Queen
Category:
Marketing & Communication
Faculty:
Meg Whedbee
License:
Never expires.


Description

Today's modern association is creating more complex product strategies than ever before. Unfortunately, this creates a difficult problem for associations. As new products are created, they take business away from existing products and services. The key to integrating product strategies is to take a holistic approach when viewing your association. This issue brief outlines the six steps to guide product and pricing strategies in a way that avoids product cannibalization and helps you prioritize and grow your association's programs.

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