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Issue Brief

Controlling Potential Product Cannibalization

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Content is Queen
Marketing & Communication
Meg Whedbee


Today's modern association is creating more complex product strategies than ever before. Unfortunately, this creates a difficult problem for associations. As new products are created, they take business away from existing products and services. The key to integrating product strategies is to take a holistic approach when viewing your association. This issue brief outlines the six steps to guide product and pricing strategies in a way that avoids product cannibalization and helps you prioritize and grow your association's programs.


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