Today's modern association is creating more complex product strategies than ever before. Unfortunately, this creates a difficult problem for associations. As new products are created, they take business away from existing products and services. The key to integrating product strategies is to take a holistic approach when viewing your association. This issue brief outlines the six steps to guide product and pricing strategies in a way that avoids product cannibalization and helps you prioritize and grow your association's programs.
Association Product Cannibalization Control (787.4 KB) | 5 Pages | Available after Registration |
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