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Building an Online Event with Content Your Members and Stakeholders Really Want

Total Credits: 3

Average Rating:
Digital Workshops |  Content & Community |  Meetings & Conventions
Nicolette Haton Shanks |  Leah Mercado, CMP |  Nikki Golden |  Miranda Barrett, CAE, PMP
3 hours



There’s no shortage of advice out there on how to design a compelling virtual event. But take a step back from the bells and whistles – what content do your members truly want in an online event? How do you evaluate what will be most attractive to potential sponsors? Building registration for online events is challenging enough – don’t make it harder on yourself by starting out on the wrong path

Our agenda:

The first hour: High level framing of the issue. Learn what the data is saying and key concepts, including the shape of the current environment and the importance of this issue within it. Q & A discussion.

The second hour:  A case study interview with special guest(s) who have successfully navigated this issue, with Q & A 

The third hour: Now that you've done a deep-dive on the issue and heard examples of successful implementation, it's time to collaborate with your peers and plot your solutions. Participate in a break-out discussion around this topic in your organization. Hear what's working (or not!) for others. All solutions will be collected and shared with attendees after the event.

You can also expect several interactive polls, breaks for you to check on family/work, and the opportunity to connect with fellow attendees.  

Attendees in this digital workshop will receive:

  • Data - Access to the Looking Forward survey dashboard, where you can cusotmize data for greater insights into your own organization. 
  • Preparation - Pre-event materials to get you thinking about this challenge in your association.
  • Connectivity - Access to the 3-hour workshop, including participation in peer breakout sessions.
  • Solutions - A post-event strategic brief providing analysis of the issue and session outputs 
  • Credit - Certificate for three CAE credits (live attendance required)
  • Resources - Video recordings of speaker sessions

Register for three "Looking Forward Together" workshops and one of them is free, or join us for six workshops and receive two free. Or better yet, join us for all nine and receive three free! Any senior member of your team may register and last-minute transfers are no problem. Life is complicated enough right now, we want this to be easy. Contact Miranda and with any questions.



Nicolette Haton Shanks's Profile

Nicolette Haton Shanks Related seminars and products

Association Laboratory

Nikki Haton Shanks, MBA, CAE is a Strategist for Association Laboratory. She is responsible for leading client engagements and conducting qualitative and quantitative research specific to client goals. Nikki been involved with associations for over 10 years and is a recognized leader in association management having received Association Forum’s Forty Under 40 Award. She has been active in membership and volunteer engagement for the American Academy of Dermatology, American Society for Healthcare Risk Management, and American Academy of Periodontology. She is a member of the ASAE Healthcare Community Advisory Committee and volunteers with FSAE. She speaks and produces content on association topics related to content strategy, leadership, membership, and events. Ms. Haton received her MBA from Benedictine University and her BA in International Studies (Spanish & Latin American Studies) from Loyola University of Chicago. She obtained her CAE in 2016

Leah Mercado, CMP's Profile

Leah Mercado, CMP Related seminars and products

Vice President, Connections

Entrepreneurs' Organization

Leah Mercado’s career spans over 20 years, 6 continents and innumerous cultures. The bulk of her career has been linked to events and experiences ranging from 20-person meetings to 7000+ expositions and conferences (in-person and virtual) in the government, corporate and non-profit sectors. In her career, she has managed events for various heads of state around the world - with or without protocol direction. Her learning/education program experience includes partnerships with some of the most trusted learning institutions in the world and the most innovative speakers and artists. She has learned to create influence and forward movement for all audiences - including government clients, entrepreneurs, partners, vendors, and event attendees. Not to mention, all while considering cultural nuance in those negotiations no matter how simple or complex.

In her current position as Vice President of Connections at the Entrepreneurs’ Organization, Leah creates and builds various points of interaction for 15,000 members to connect and be inspired through learning events, communities and valuable partnerships around the world. She does this with her extensive experience with program and project management, her commitment to thinking bigger and her outgoing personality.

Nikki Golden's Profile

Nikki Golden Related seminars and products

Association Laboratory

Nikki Golden, CAE, is a strategist with Association Laboratory, which helps associations make strategic business decisions—on everything from membership to strategic planning to educational programming/certification—using state-of-the-art research. Previous to this position, she was the executive director of the International Society for the Advancement of Spine Surgery.

Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list. Nikki is an active member of Association Forum of Chicagoland, where she has served on the Editorial Working Group and Content Planning Committee, chaired the CAE Working Group and Membership SIG. She also frequently facilitates for the Association Forum’s CAE Study Course and its Association 101 program, has presented at Forum Forward and has been a contributor to FORUM magazine.

Nikki built her association career working in both marketing and membership, with the National Association of the Remodeling Industry and the National Roofing Contractors Association.

Miranda Barrett, CAE, PMP's Profile

Miranda Barrett, CAE, PMP Related seminars and products


Association Laboratory

Miranda Barrett, CAE, PMP has a diverse background in a variety of membership organizations. Prior to joining the Association Laboratory team, Miranda served as Vice President of Membership at The Community Company, which launches and manages professional communities for media brands. Miranda led a team responsible for the communications, publishing, member service, events, online communities and overall retention of 20+ organizations. Prior to that, Miranda held a number of positions at the Entrepreneurs’ Organization (EO), for ten years. She also served as the Executive Director of the Women In Trucking Foundation, growing their scholarship program.

Miranda has spoken around the world on topics of entrepreneurship and community-building. She has extensive international experience, including launching new chapters of EO, expanding the Global Student Entrepreneur Awards to 55 countries and bringing groups of entrepreneurs on diplomatic mentoring missions to Africa, South America and the Middle East.

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