Total Credits: 3
The right external awareness can bring solutions to so many areas, especially membership growth, sponsorship, and even government impact. But how do you craft a strategy that identifies who the right audiences are, what messaging will impact them, and what channels to utilize? This topic was identified by 100+ association executives at the January 21st Looking Forward event as being important to their organizations.
The first hour: High level framing of the issue. Learn what the data is saying and key concepts, including the shape of the current environment and the importance of this issue within it. Q & A discussion.
The second hour: A case study interview with special guest(s) who have successfully navigated this issue, with Q & A
The third hour: Now that you've done a deep-dive on the issue and heard examples of successful implementation, it's time to collaborate with your peers and plot your solutions. Participate in a break-out discussion around this topic in your organization. Hear what's working (or not!) for others. All solutions will be collected and shared with attendees after the event.
You can also expect several interactive polls, breaks for you to check on family/work, and the opportunity to connect with fellow attendees.
Attendees in this digital workshop will receive:
Register for three "Looking Forward Together" workshops and one of them is free, or join us for six workshops and receive two free. Or better yet, join us for all nine and receive three free! Any senior member of your team may register and last-minute transfers are no problem. Life is complicated enough right now, we want this to be easy. Contact Miranda and firstname.lastname@example.org with any questions.
Looking Forward 2021: Executive Summary
An analysis of the results of the Looking Forward 2021 environmental scan of the association industry, with particular attention to the greatest challenges identified by respondents.
|39 Pages||Available after Purchase|
Leading Strategic Change in Associations
Every association executive will be faced with the reality of leading or participating in strategic change at an association. The ability to successfully diagnose and lead strategic change is thus an essential competency for association leaders.
This white paper will help association executives diagnose the reasons for strategic change, help assess the barriers and provide ideas on the success factors necessary for successfully leading strategic change.
|36 Pages||Available after Purchase|
|Agenda (57.4 KB)||Available after Purchase|
|Attendee Roster (55.5 KB)||Available after Purchase|
Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.
Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.
Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.
Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.
Veronica is an experienced branding, marketing, and communications leader who is driven by leading and directing an organization's strategic plans to fruition.
Veronica is Associate Executive Director at the Skin of Color Society, which was founded to promote awareness of and excellence within the area of special interest of dermatology — skin of color. The Society is committed to the education of health care providers and the general public on dermatologic health issues related to skin of color.
Miranda Barrett, CAE, PMP has a diverse background in a variety of membership organizations. Prior to joining the Association Laboratory team, Miranda served as Vice President of Membership at The Community Company, which launches and manages professional communities for media brands. Miranda led a team responsible for the communications, publishing, member service, events, online communities and overall retention of 20+ organizations. Prior to that, Miranda held a number of positions at the Entrepreneurs’ Organization (EO), for ten years. She also served as the Executive Director of the Women In Trucking Foundation, growing their scholarship program.
Miranda has spoken around the world on topics of entrepreneurship and community-building. She has extensive international experience, including launching new chapters of EO, expanding the Global Student Entrepreneur Awards to 55 countries and bringing groups of entrepreneurs on diplomatic mentoring missions to Africa, South America and the Middle East.
The Power of Community - Energizing Your Membership with Impactful Engagement Strategies
Wed, Mar 10, 2021 - 02:00pm to 05:00pm EST
Aligning Content Needs With Your Offerings - Time to Pivot?
Wed, Mar 24, 2021 - 02:00pm to 05:00pm EDT
A Tale of Two Members - Collaborating with Components for a Consistent Member Experience
Wed, Apr 07, 2021 - 02:00pm to 05:00pm EDT
Re-energizing Your Global Partnerships in a New Landscape
Wed, Apr 21, 2021 - 02:00pm to 05:00pm EDT
Building an Online Event with Content Your Members and Stakeholders Really Want
Wed, May 05, 2021 - 02:00pm to 05:00pm EDT
Standing Out in a Crowd - Strategies for Making Your Voice Heard in Government
Wed, May 19, 2021 - 02:00pm to 05:00pm EDT
Building a Leadership Pipeline of Diverse Perspectives and Backgrounds
Wed, Jun 02, 2021 - 02:00pm to 05:00pm EDT
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