A Content Strategy That Gets Results
Total Credits: 1
- Average Rating:
- 3
- Categories:
- Digital Workshops | Strategic Leadership & Governance
- Faculty:
- Dean A West, FASAE | Miranda Barrett, CAE, PMP
- Duration:
- 1 hour
- Format:
- Audio and Video
Tags: Fall 2021
Description
Association Laboratory's sector research has identified content strategy as the most substantial emerging business strategy for associations. It is critical to creating awareness with and engaging new audiences and essential to deepening the relationship with existing members. Successful content strategy - connecting relevant information to member or customer needs creates long-term revenue opportunities and strengthens the association's communal voice. You will be introduced to key theoretical concepts as well as practical case studies surrounding content monetization.
Participants will learn the following.
- What are the 4 Forces in the business environment with the most substantial impact on the need for and implementation of content strategy?
- What are the strategic implications of these forces on association content strategy and the portfolio of association initiatives?
- What are 6 essential questions that need to be answered to create successful content strategy?
- What are the 4 principals of content relevance?
Attendees will receive:
- Complimentary Looking Forward Dashboard Access - The Looking Forward Dashboard is the association sector's most comprehensive source for primary association sector research. You can review the most recent and useful association sector research on the factors impacting members, the challenges they create and the solutions pursued by associations to adapt. Customize the data to your needs and download a report to guide discussions with your staff and volunteer leadership.
- Free White Paper: Leading Strategic Change in Associations - This research-based, peer-driven white paper outlines recommendations from 25 CEOs on how to successfully lead strategic change.
- CAE Credit - Certificate for one CAE credit (live attendance required)
Register for three webinars and one of them is free, or join us for six and receive two free. Contact marketing@associationlaboratory.com with any questions.
Handouts
| Looking Forward 2021 Solutions: Executive Summary (765.3 KB) | Available after Purchase | ||
| Leading Strategic Change in Associations (465.8 KB) | Available after Purchase | ||
Faculty
Dean A West, FASAE Related Seminars and Products
President
Association Laboratory
Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.
Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.
Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.
Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.
Miranda Barrett, CAE, PMP Related Seminars and Products
Strategist
Association Laboratory
Miranda Barrett, CAE, PMP has a diverse background in a variety of membership organizations. Prior to joining the Association Laboratory team, Miranda served as Vice President of Membership at The Community Company, which launches and manages professional communities for media brands. Miranda led a team responsible for the communications, publishing, member service, events, online communities and overall retention of 20+ organizations. Prior to that, Miranda held a number of positions at the Entrepreneurs’ Organization (EO), for ten years. She also served as the Executive Director of the Women In Trucking Foundation, growing their scholarship program.
Miranda has spoken around the world on topics of entrepreneurship and community-building. She has extensive international experience, including launching new chapters of EO, expanding the Global Student Entrepreneur Awards to 55 countries and bringing groups of entrepreneurs on diplomatic mentoring missions to Africa, South America and the Middle East.