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Engaging Younger Association Professionals


We treat the virus crisis with respectful pricing! In response to the impact of the COVID-19 pandemic, Association Laboratory has lowered the price of this product from $95 to $45 to support our association community.  

The complete MP4 recording of the September 19th, 2018 Webinar Wednesday webinar entitled Trials, Tribulations, and Solutions for Engaging Young Professionals.

Follow along and learn what is trending today and how to apply that knowledge to improve how you are engaging your younger association professionals.

Dean A West, FASAE, President, Association Laboratory

Dean West is the founder and President of Association Laboratory Inc. He leads client engagements and is a frequent speaker and facilitator for national and global association leadership meetings.

Mr. West is a former association executive with experience as executive director, chief operating officer, and chief financial officer for both national and international membership organizations. He has been a consultant to the association community since 1992, and has provided services to hundreds of state, national, and international organizations.

Dean West is a nationally recognized expert in association management. He is a Fellow of the American Society of Association Executives. Mr. West authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development.

Mr. West is an experienced volunteer leader familiar with the demands of volunteer leadership. He is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Editorial Board for the ASAE & the Center for Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors for the Association Forum of Chicagoland.


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